Tag Archives: BBH London

Coral seeks new creative chemistry with Wonderhood Studios

SBC News Coral seeks new creative chemistry with Wonderhood Studios

Coral has announced Wonderhood Studios as the winner of its advertising tender for a new creative agency.  The summer, the Entain Plc subsidiary triggered a ‘competitive pitch’ to manage the creative marketing account for its multi-million-pound UK advertising account. Announced as winners, Wonderhood Studios will succeed BBH London as Coral’s new creative advertising agency working across all media formats alongside …

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Coral breaks Cheltenham ground with Piccadilly Lights activation campaign

SBC News Coral breaks Cheltenham ground with Piccadilly Lights activation campaign

Coral has taken over the world-famous Piccadilly Lights to engage wider audiences with this year’s Cheltenham Festival races.  On the eve of the Festival, Coral has launched “Your Horse”, UK betting’s first-ever DeepScreen activation campaign that will be screened on the Piccadilly Lights. The campaign has been devised by creative agency BBH London and sees four horses and their jockeys …

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Ladbrokes retains Neverland as lead creative agency

SBC News Ladbrokes retains Neverland as lead creative agency

Ladbrokes has confirmed that it will retain Neverland as its lead creative agency, following the success of its “This Time We Play Together” campaign launched for this summer’s UEFA Euro 2020 championships.  Dominic Grounsell, Entain Plc’s UK and IRE MD for Sports Brands, confirmed Neverland’s renewal to marketing news source Campaign, praising the agency’s creative approach and fresh thinking to …

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Coral bets on full coverage multimedia play for Euro 2020 

SBC News Coral bets on full coverage multimedia play for Euro 2020 

Coral has launched its new marketing campaign and podcast to ‘engage with the passion of football fans’ during the UEFA Euro 2020 championships.  Proclaiming to be the most rewarding bookmaker for football fans this summer, Coral has launched its new ‘Matchday Rewards’ campaign that will allow its customers to unlock prizes during each Euro 2020 football match. “Coral wanted to …

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Ladbrokes hires Neverland to secure maximum ‘Euro exposure’

SBC News Ladbrokes hires Neverland to secure maximum ‘Euro exposure’

Ladbrokes has commissioned London brand development agency Neverland to develop its nationwide advertising campaign for this summer’s UEFA Euro 2020 football championships (11 June to 11 July). Neverland will work with BBH London, Ladbrokes’ lead creative agency, to ensure the bookmaker secures maximum coverage and brand exposure during a critical trading period for sports betting incumbents. During 2020, Ladbrokes launched …

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Ladbrokes sparks Cheltenham’s love of a top stud

SBC News Ladbrokes sparks Cheltenham’s love of a top stud

Ladbrokes has celebrated the unique bonding experience of the Cheltenham Festival with the launch of its new TV advertising campaign ‘The One’. Though lockdown may have forced this year’s Cheltenham Festival (16-19 March) to be raced behind closed doors, Ladbrokes celebrates UK racing’s marquee fixture as an endearing public event. Continuing to work with BBH London, Ladbrokes new TV campaign …

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Coral highlights football’s social value with ‘Sunday League’ 

SBC News Coral highlights football’s social value with 'Sunday League' 

Coral has launched its new nationwide campaign ‘Sunday League’ celebrating Britain’s passion for football and its importance to all communities.     The campaign sees Coral continue its work with new creative advertising agency, Bartle Bogle Hegarty (BBH London) who at the start of 2020 took over the bookmaker’s account to refresh Coral’s brand image. Sunday League follows Coral’s ‘At the Races’ …

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Coral relaunches cinematic campaign for racing’s return

SBC News Coral relaunches cinematic campaign for racing’s return

Coral has welcomed the return of horseracing on terrestrial TV screens by launching it’s new ‘At the Races’ advert, which forms part of the bookmaker’s wider ‘Coral Racing’ campaign.  This February, Coral launched its ‘Coral Racing’ campaign, a ‘cinematic HD series’ of adverts produced by BBH London as the bookmaker’s new lead creative advertising agency. The campaign was launched as Coral’s …

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Ladbrokes backs its UK credentials launching ‘Where the Nation Plays’

SBC News Ladbrokes backs its UK credentials launching ‘Where the Nation Plays’

Ahead of next week’s Cheltenham Festival (10-13 March), Ladbrokes has debuted its new UK TV advertising campaign ‘Where the Nation Plays’. Forming part of a series which will cover racing, football and gaming, ‘Where the Nation Plays’ aims to highlight Ladbrokes’ heritage and proven credentials operating as the UK’s ‘most trusted bookmaker’. In its campaign notes, Ladbrokes marketing underlined that …

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Coral launches ‘cinematic series’ celebrating racing’s deeper narratives

SBC News Coral launches 'cinematic series' celebrating racing's deeper narratives

Ahead of Cheltenham Festival 2020, Coral marketing has unveiled its first ever ‘cinematic campaign’ which will celebrate the ‘pace, passion and drama’ of horse racing. Debuting its ‘Fail to Finish’ campaign, the first advert in Coral’s cinematic campaign series will promote the operator’s Cheltenham Festival 2020 ‘money-back offer’. The campaign will be followed by a ‘centrepiece advert’ based on flat-racing, which will …

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