Tag Archives: BBC

Ladbrokes – Females lead the pack for BBC’s Doctor Who

Ladbrokes has placed British/Australian actress Tilda Swinton as favourite to take on the popular role of BBC’s Doctor Who, replacing former incumbent Peter Capaldi. Following strong speculation on the Oscar winner becoming the first female to play the Doctor in the shows 54-year history, bookmaker Ladbrokes has placed Swinton as outright 7/2 frontrunner leading British actor Kris Marshall (‘the guy …

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Bettingpro – Festive Thinking…getting serious about SPOTY 2016.

The Christmas break should not signal a market slowdown for bookmakers. Bettingpro.com editor Neil Roarty takes a look at the BBC’s 2016 ‘Sports Personality of the Year’ award and why this ‘festive market’ should be taken seriously by betting stakeholders. __________________________ The BBC Sports Personality of the Year Award is one of the highlights of the festive TV calendar as it …

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William Hill to have no courtside presence at 2017 Australian Open

William Hill Australia will have no courtside presence at the upcoming Australian Open (Melbourne 16-19 January), due to this year’s widespread allegations of match-fixing in tennis. Steve Healy President of Tennis Australia (TA) confirmed the organisation’s decision yesterday, stating that no William Hill branding would be visible on court matches during the tournament. Healy stated that the TA decision regarding …

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Ladbrokes sponsors 2016 Rugby League Four Nations

Ladbrokes has become the title sponsor of the 2016 Rugby League Four Nations. Already a sponsor of the Challenge Cup and Super League, the deal will see Ladbrokes strengthen its presence in the UK and Australian markets, and extend its partnership with the sport into the international arena. Ladbrokes will get premium brand exposure from the seven matches featuring England, …

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Ladbrokes says no to ‘Bake Off’ market

Ladbrokes will not open a market on popular BBC TV baking competition ‘The Great British Bake Off’ (program often referred to as Bake Off or GBBO). Last year the FTSE-listed betting operator was stung for £10,000 following a flurry of early market bets placed on Nadiya Hussain the eventual winner of Bake Off 2015. Ladbrokes management would host an investigation …

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Lee Richardson – Gaming Economics: Big events, tiny audiences….how sports fans, bettors and bookmakers all lose out!

Lee Richardson MD of Gaming Economics, tells sports betting industry stakeholders why they should be concerned by the declining TV audience figures of major sporting events. With a proliferated TV schedule and changing viewer habits, will sporting events ever gain the broadcasts figures and viewer engagements of years gone by?  Despite one of the most fascinating final-day championship golf duels in …

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