November 23, 2020
The global pandemic has shown the value of esports as a wagering discipline. Yet beyond Covid circumstances, can betting break with tradition and develop real esports propositions engaging with a new generation of customers? Scott Longley analyses the cultural and technological adjustments that betting incumbents will face in their next multi-billion £/$/€ field of play… Traditional sport has come rushing …
Read More »September 16, 2020
US wagering to date has been dominated by conservative marriages between US casino giants and established European sportsbook operators. Flipping the script, last January Penn National acquired controversial US sports publisher Barstool for $450m, stating its intent to develop America’s dominant mass-market sportsbook proposition. Scott Longley explains why if you are still a ‘sportsbook romantic’… you should really care about …
Read More »February 3, 2020
Industry strategic consultancy Regulus Partners looks at the launch of Gamvisory, Penn National Gaming’s 36% acquisition of Barstool Sports and the use of adtech in safer gambling initiatives. US: sports betting – a seat at the table or a stool in the corner? This week Penn National Gaming announced that it would take a 36% initial stake in Barstool Sports, valuing …
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