Tag Archives: ATP

Sky Sports has established a five-year deal for tennis media rights to both the ATP and WTA Tours, beginning in 2024. The broadcaster will now show over 80 tournaments and 4,000 matches on Sky Sports, NOW and WOW, including both season-ending finals and all Masters 1000 events. Stephen van Rooyen, CEO Sky UK&I and Group CCO, said: “This is a …

A top five sport in the Kambi global partner network, tennis is a key growth market for all sportsbooks, as its worldwide fan base now reaches +1 billion watching and engaging with ATP and WTA tournaments.    Tennis popularity is easy to explain, as the sport has lived through a ‘Golden Era’ in which star athletes such as Novak Djokovic, Rafael …

Sportradar has gained the global data and betting streaming rights to the ATP, starting in 2024.  Following what was described as an extensive RFP process led by Tennis Data Innovations (TDI), this RFP process was initiated by the group in January 2023 and saw five bidders submit ‘detailed proposals’ across multiple rounds for a six-year rights cycle. Carsten Koerl, Sportradar …

Sportradar and Tennis Data Innovations (TDI) have entered a strategic partnership to expand the distribution of ATP tennis data to authorised betting partners. The partnership sees the launch of a “new secondary feed”, to enable the provision of betting- betting-related services based on official ATP Tour and ATP Challenger Tour scores to a suite of global bookmakers. Of significance, the …

Sportradar AG has upgraded its year guidance, forecasting full-year revenues in the new range of €695-to-€715m – representing a prospective growth of 24% over fiscal 2021 results. The Nasdaq-listed Sportstech group capitalised heavily on US market expansion during 2022, as Q2 revenues across all segments continue to grow, albeit with rising costs and expenses.  Headline results saw Sportradar record revenue …

David Lampitt has been appointed the first CEO of the Tennis Data Innovations (TDI) unit, the data rights joint-venture formed by ATP Tour and ATP Media.  Established in late 2020, the TDI will serve as the data rights distributor for ATP Tour and Challenger tournaments and will maintain certain digital streaming rights for the pro-circuit of men’s tennis. An expert …

Betway has announced its sponsorship of the 2022 and 2023 editions of The Rio Open, becoming the tennis tournament’s premium betting partner. The new collaboration sees the Super Group-owned brand gain association rights as well as courtside branding throughout the competition. Anthony Werkman, CEO of Betway, noted: “Adding to our already enviable existing portfolio of tennis sponsorships, we’re delighted to …

Betway has agreed to sponsor the Stockholm Open, becoming the official betting partner of the tennis competition. Commencing on 6 November, following last year’s cancellation, the competition promises to give Betway association rights as well as ‘prominent’ courtside branding. Anthony Werkman, Betway’s CEO, commented on the sponsorship of the oldest Association of Tennis Professionals (ATP) indoor tournament: “It’s fantastic for …

Parions Sport, the flagship sports betting subsidiary of Groupe FDJ, has declared its ‘return to tennis’, becoming a principal sponsor of the ATP250 Lyon Open.  Beginning this Monday, the Lyon Open (17 to 23 May) is recognised as one of the lead tournaments in the build-up to French tennis’ Roland Garros Grand Slam Championship (24 May to 13 June). Parions …

International online sports betting and gaming operator Betway has bolstered its marketing strategy in the UK via a sponsorship arrangement with Surrey County Cricket Club. Under the terms of the agreement, Betway will benefit from venue branding at all domestic and international matches held at Surrey’s Kia Oval home ground, and its logo will feature on the team’s Vitality T20 …