Tag Archives: ATG

The smarter route to sponsorship success: What US sports betting brands can learn from Europe

sponsorship

There are significant lessons that sponsorship managers of North American sports betting brands can take from their European counterparts, writes Antourage CEO Johan Junker. Almost three years after the Supreme Court struck down the federal ban on sports betting, allowing states to legalise it if they wish, the industry is starting to gather some serious momentum. This has manifested itself …

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ATG Sweden ends foreign player registrations 

AB Trav och Galopp (ATG), the operating company of Swedish licensed horse racing and trotting venues, has confirmed that it will no longer accept customer registrations from foreign/non-nationals. Following 2019’s implementation of new rules applied by Swedish gambling’s new regulatory regime, ATG venues have been forced to register all players wagering at its venues. In the wake of an internal …

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Spelinspektionen reiterates its sportsbook warning on in-play markets

Spelinspektionen, Sweden’s gambling inspectorate, has warned licensed online sportsbook operators to closely follow and maintain its rules with regards to their in-play market offerings.  The notice follows official Spelinspektionen warnings to Swedish state-owned racing operator AB Trav Galopp (ATG) and Polar Limited, the operating firm of Coolbet.com for breaching Gaming Act provisions on sportsbook markets. During Q1 trading, ATG has …

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Swedish Trotting trials Xpress format to revive winter schedule 

The governing bodies of Swedish horseracing have agreed to trial a new ‘V64 Xpress’ competition format, seeking to revive audience participation with Swedish trotting’s winter schedule.  Beginning from 17 September, Svensk Travsport – Swedish Trotting’s governing body – will test its new V64 Xpress competition format, hosting simultaneous back-to-back trotting races across two ATG racetrack venues. Svensk Travsport and ATG …

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Swedish market inquiry recommends toughest advertising and software controls

The Swedish Government has published the recommendations of the ‘Gambling Market Inquiry’ (‘Spelmarknadsutredningen’) related to further regulatory requirements governing Sweden’s re-regulated marketplace. The inquiry had been originally commissioned by former civil affairs minister Ardalan Shekarabi in the summer of 2018, as a requisite to Sweden launching its online gambling marketplace at the start of 2019, after which an independent inspectorate …

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Sarah Robertson, Kambi: Fine tuning can see lotteries & sports betting become dance partners

Requiring a deeper commitment of technology and software services, lottery operators have often proved to be difficult partners for sportsbook suppliers. Having recently won the contract to overhaul Belgium’s Loterie Nationale sportsbook capacities, Kambi Group Senior Business Development Director Sarah Robertson spoke to SBC News about why the sportsbook technology supplier is treating lotteries as a critical growth segment. SBC: …

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Winning Post: Easy ‘Nordic cash’ is drying up…

Regulus Partners begins November proceedings by examining the Nordic market developments. Once recognised as fruitful territory for igaming operators, heavy-handed restrictions, penalties and increased taxes have changed Scandinavia’s market outright.  ___________ Norway has become a much tougher market in which to operate over the last couple of years, especially for those not willing or able to get creative with payments …

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BOS backs Swedish enquiry’s rejection of ATG’s levy appeal

Branschföreningen för Onlinespel (BOS), Sweden’s online gambling trade association, has backed the decision of Social Democrat MP Anna-Lena Sörenson to recommend against a mandatory levy for Swedish horseracing. Sörenson had been tasked with leading ‘gambling market enquiry’, evaluating whether the Riksdag should impose a mandatory levy on Swedish horseracing wagers mirroring bookmaker obligations in the UK, France and Denmark. The …

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ATG warned by Swedish regulator over bonus ‘violation’

Sweden’s gambling regulator, Spelinspektionen, has issued a warning to ATG regarding a number of technical issues which allowed players to receive bonus offers on multiple occasions. In February, the operator sent a letter to Spelinspektionen informing the regulator of the issue. Under Sweden’s Gambling Act of 2018, licensees are prohibited from offering players a bonus offer multiple times. The operator …

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IBIA boosts platform ranks as Kambi joins integrity body

Sports betting platform and systems provider Kambi has strengthened its commitment to integrity after becoming the latest to join the International Betting Integrity Association (IBIA). Under the terms of its membership, Kambi will be able to both utilise the IBIA’s global monitoring and alert platform, as well as feed data into the platform in order to strengthen betting integrity. The …

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