Tag Archives: at the races

Matthew Imi – Sky Sports Racing will deliver new prospects for horseracing

SBC News Matthew Imi - Sky Sports Racing will deliver new prospects for horseracing

Hosting a special press briefing at its headquarters in Osterley, Sky UK has presented its ‘Sky Sports Racing’ broadcast team seeking to ‘deliver the strongest vehicle promoting the sport of horseracing’. Last May, Sky UK  announced that it would rebrand and revamp its At The Races horseracing media subsidiary, moving to launch Sky Sports Racing as its eleventh dedicated sports …

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Sky Sports Racing extends US Triple Crown commitments

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Sky Sports Racing has moved to extend its broadcasting rights with US horseracing, after signing a new multi-year deal with NBCUniversal. Holding exclusive rights to the Kentucky Derby, “the oldest continuously held major sporting event in North America,” which will air live in the UK and Ireland, a separate long term deal has also been extended. This sees Sky Sports …

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Sky Sports lands Ascot broadcasting coup

SBC News Sky Sports lands Ascot broadcasting coup

Ascot Racecourse and At The Races has revealed that from March 2019, Ascot will be broadcast on Sky Sports Racing, with At The Races also managing UK streaming for betting rights of the racecourse. The agreement, which will run until at least 2021, will see Ascot join Sky Sports Racing’s strong global rights portfolio, which includes the Boodles Chester May …

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ARC & partners outline Mental Health Awareness Week support

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The Arena Racing Company (ARC) and Royal Windsor Racecourse have pledged their support for Mental Health Awareness Week, which begins on Monday 14 May. In addition five ARC corporate partners, At The Races, Weatherbys Racing Bank, Racing Post, lawyers K&L Gates and sports branding agency Jigsaw, have also pledged their support via race sponsorship, which is to be donated to …

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Sky Sports Racing gets exclusive Breeders’ Cup rights

SBC News Sky Sports Racing gets exclusive Breeders' Cup rights

It has been announced that Sky Sports Racing will broadcast the 2019 and 2020 events exclusively live following the launch of the new HD, dedicated racing channel. In addition, At The Races (“ATR”) will broadcast the 2018 edition of the Breeders’ Cup World Championships exclusively live in the UK and Ireland. Under a new partnership, ATR/Sky Sports Racing will have exclusive …

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At The Races set to launch stride data from ARC racecourses

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Stride data, comprising metrics around Stride Length and Frequency, from Arena Racing Company (ARC) racecourses is now available on At The Races‘ website, in a development that has been dubbed “ground breaking.” This marks the first time that stride information has been published on this scale, with it stated that data is being collected for every runner, by every furlong …

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