Tag Archives: at the races

Sky Sports Racing secures NYRA and Woodbine partnerships

Demonstrating its commitment to North American racing, Sky Sports Racing has secured two multi-year partnerships with New York Racing Association (NYRA) and Woodbine Entertainment Group.  The two new agreements will see the broadcaster acquire the exclusive UK and Ireland broadcast rights for all races from Woodbine, Saratoga, Aqueduct and Belmont Park Racecourses  Matthew Imi, Chief Executive of At The Races, …

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SIS and ATR granted exclusive media rights deal with Ascot

Racing content and data provider SIS (Sports Information Services) and At the Races (ATR) have both signed an exclusive media rights deal with Ascot Racecourse, which will allow racing coverage from Ascot to be broadcast internationally. Both SIS and ATR have been granted exclusive media rights for sports betting purposes, as well as for display across licensed betting premises within …

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Black Type COO, Stephen Davison: Maximising racing’s expansion

Black Type is looking to build on a positive 2018 and benefit from a rejuvenated digital approach in the year ahead. We spoke to the operator’s new COO, Stephen Davison on how the brand is looking to elevate its digital offering in 2019, as well as what the changes in racing broadcasting mean for Black Type. SBC: Can you detail …

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Matthew Imi – Sky Sports Racing will deliver new prospects for horseracing

Hosting a special press briefing at its headquarters in Osterley, Sky UK has presented its ‘Sky Sports Racing’ broadcast team seeking to ‘deliver the strongest vehicle promoting the sport of horseracing’. Last May, Sky UK  announced that it would rebrand and revamp its At The Races horseracing media subsidiary, moving to launch Sky Sports Racing as its eleventh dedicated sports …

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At the Races pens exclusive Hong Kong racing rights deal

At The Races (ATR) and Sky Sports Racing are to be the new exclusive, non-terrestrial, broadcast home of Hong Kong racing in the United Kingdom and Ireland until July 2022, it has been revealed today. Revealed by ATR and The Hong Kong Jockey Club (HKJC), who have overseen racing in the territory since 1984, it’s to see a record £120m …

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Sky Sports to be exclusive home of French Racing

Sky Sports Racing has been revealed as the UK and Ireland’s exclusive pay TV broadcast home of French racing, on a three year deal from January 1 of next year, PMU and At The Races have announced. Furthermore, At The Races is to also become the PMU’s online video streaming provider within both regions, with a full service of over …

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Sky Sports Racing extends US Triple Crown commitments

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Sky Sports Racing has moved to extend its broadcasting rights with US horseracing, after signing a new multi-year deal with NBCUniversal. Holding exclusive rights to the Kentucky Derby, “the oldest continuously held major sporting event in North America,” which will air live in the UK and Ireland, a separate long term deal has also been extended. This sees Sky Sports …

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Sky Sports lands Ascot broadcasting coup

Ascot Racecourse and At The Races has revealed that from March 2019, Ascot will be broadcast on Sky Sports Racing, with At The Races also managing UK streaming for betting rights of the racecourse. The agreement, which will run until at least 2021, will see Ascot join Sky Sports Racing’s strong global rights portfolio, which includes the Boodles Chester May …

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ARC partners with RaceTech for HD horseracing coverage

BetBright - Copyright: gabe123 / 123RF Stock Photo

The Arena Racing Company (ARC) has appointed RaceTech to provide its outside broadcast facilities, in a move which will see the new service coincide with the launch of Sky Sports Racing. Appointing the company to provide High Definition (HD) coverage of all horseracing fixtures from 1 January 2019, ARC also details that HD images are to be broadcast to independent …

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ARC & partners outline Mental Health Awareness Week support

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The Arena Racing Company (ARC) and Royal Windsor Racecourse have pledged their support for Mental Health Awareness Week, which begins on Monday 14 May. In addition five ARC corporate partners, At The Races, Weatherbys Racing Bank, Racing Post, lawyers K&L Gates and sports branding agency Jigsaw, have also pledged their support via race sponsorship, which is to be donated to …

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