Tag Archives: Asaf Cohen

Safer Gambling Forum: Educating to prevent problem gambling

Responsible Gambling Week (RGWeek 2019) may be over but we have one more panel from our inaugural SBC Safer Gambling Forum for left to share.  Throughout RGWeek 2019 SBC has been looking at some of the topics addressed during the forum, and what measures the industry can take to promote responsible gaming.  With RGWeek 2019 having reached its conclusion on 13 …

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GVC expands Optimove CRM dynamics across global group portfolio

FTSE100 online gambling group GVC Holdings Plc has renewed and extended its CRM and marketing partnership with ‘relationship marketing hub’ Optimove. Updating the market, GVC will move to extend Optimove marketing provisions and tools across its enlarged brand portfolio, which will include servicing UK Gala brands and new US MGM joint venture Roar Digital. Optimove has served as GVC’s lead CRM …

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Optimove: Year-round engagement counters post-tournament drop off

According to recent figures published by customer retention specialist Optimove, it has been suggested that operators should focus upon growing their year-round player engagement figures. The data points out that the vast majority of punters mainly engage in betting activity during major sporting events, as Optimove suggests that ‘the average number of bettors drops 60 per cent following the finals.’ …

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Women take the lead in gambling communications management

According to a new report published by customer retention specialist, Optimove, has found that more women had exercised the right to be forgotten under the European Union’s  General Data Protection Regulation (GDPR) implemented last year. The report found that 68 per cent of those who had opted out of data communications identified as female, while age also played a role –  as players aged …

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