Tag Archives: Asaf Cohen

GVC expands Optimove CRM dynamics across global group portfolio

FTSE100 online gambling group GVC Holdings Plc has renewed and extended its CRM and marketing partnership with ‘relationship marketing hub’ Optimove. Updating the market, GVC will move to extend Optimove marketing provisions and tools across its enlarged brand portfolio, which will include servicing UK Gala brands and new US MGM joint venture Roar Digital. Optimove has served as GVC’s lead CRM …

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Optimove: Year-round engagement counters post-tournament drop off

According to recent figures published by customer retention specialist Optimove, it has been suggested that operators should focus upon growing their year-round player engagement figures. The data points out that the vast majority of punters mainly engage in betting activity during major sporting events, as Optimove suggests that ‘the average number of bettors drops 60 per cent following the finals.’ …

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Women take the lead in gambling communications management

According to a new report published by customer retention specialist, Optimove, has found that more women had exercised the right to be forgotten under the European Union’s  General Data Protection Regulation (GDPR) implemented last year. The report found that 68 per cent of those who had opted out of data communications identified as female, while age also played a role –  as players aged …

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