The UK Advertising Standards Authority (ASA) has banned a TV advert by online casino operator Bear Group Ltd promoting casino white-label brand Daily Star Wins (StarWins.com). The advertising watchdog deemed that the TV-advert ‘Star Wins 30’ produced by Bear Group breached UK gambling services promotional standards on the counts of ‘objectifying woman’ and suggesting that betting can enhance consumer ‘personal …
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Betfred warned by ASA over email promotion
The ASA has had its latest wrangling with the betting industry, with Betfred the focus of its attention this time around. Following two complaints from members of the public the advertising standards authority investigated an email promotion the bookmaker sent out to new customers over email during the European Championships this summer. Two specific issues were investigated, though only one …
Read More »ASA warns Big Bucks Bingo over use of email promotion
Big Bucks Bingo, operated by Cozy Games Management Ltd, has been warned by the Advertising Standards Authority (ASA) to ensure that its advertising for future promotions includes sufficient information about significant conditions, such as wagering requirements, that are likely to influence a consumer’s decision over whether to participate. This comes after the ASA assessed a complaint, which challenged whether an …
Read More »David Clifton: Licensing Expert – Is a regulatory crackdown on gambling advertising around the corner?
Newspaper reports over the last week have focused on suggestions that Theresa May’s government is shifting its stance on gambling advertising, with so far unsubstantiated, but supposedly well-informed, rumours that we could see a blanket ban on all gambling advertisements before the 9pm TV watershed and incorporation of gambling advertising practices within the ongoing FOBT review. This has followed: comment …
Read More »ASA criticises Coral over Euro 2016 Free Bet promotions
Coral Interactive has been reprimanded by the UK Advertising Standards Authority (ASA), relating to unclear terms attached to two campaigns promoting ‘Free Bet’ offers during this summer’s Euro 2016. The advertising authority stated that they had received public complaints relating to Coral’s promotion of a £/€ 20 free bet on any team to win the Euro 2016 and a £/€ …
Read More »The ASA raps Ladbrokes over misleading Euro 2016 promotion
Ladbrokes has been reprimanded by the Advertising Standards Authority (ASA) for a misleading advert published on its news microsite during Euro 2016, in relation to the Group B game between England and Wales. The online promotion stated you could get ‘Get 6/1 for England to beat Wales OR Get 12/1 for Wales to beat England’, with a maximum £10 stake, which would …
Read More »ASA rules on Betway free bet offer
The ASA has upheld a complaint by a member of the public that a Betway welcome offer back in June was misleading. The advert in question had the headline ‘Football Betting Offer £30 Free Bet … Bet Now’ and the complaint was that this was misleading because it did not make clear that a customer would have to deposit £30 to …
Read More »ASA warns Coral over use of promoted tweets
Coral has been censured by the Advertising Standards Authority (ASA) over a promoted tweet from its Twitter account. The company has been warned not to show the advert again in its current form, and to ensure that future campaigns are clear as to how any winnings will be paid out. The tweet in question was posted on April 26, 2016, …
Read More »Paddy Power ‘Complaints Line’ advert rapped by ASA for use of misleading promotion
The UK Advertising Standard Authority (ASA) has rapped Paddy Power for its Cheltenham 2016 ‘Complaints Line’ advert for using a misleading promotion. The TV advert created by London agency Lucky Generals featured comedian Kayvan Novak’s characters promoting Paddy Power’s ‘Money Back as a Free Bet’ on all second places at Cheltenham 2016 offer. The advert would see the bookmaker further …
Read More »ASA bans Boylesports ‘Nail On Bonus’ promotion
The UK Advertising Standards Authority (ASA) has reprimanded Irish bookmaker Boylesports for depicting a bonus incentive attached to an image of a hand nailed to a crucifix. The UK advertising watchdog declared that the bonus which was emailed to the operator’s player base the day before Eater Sunday was likely to have caused “serious offence”. The promotion additionally carried the …
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