Not that long ago, gambling advertising was far from the highly controversial subject it has become in more recent times. Re-reading findings from 2014 research into “public perceptions of gambling advertising in the UK”, commissioned by the Advertising Standards Authority, makes me realise just how much both public sentiment and the regulatory mood have changed since then. Six years ago, …
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The Betting and Gaming Council (BGC) has this morning revealed its new industry measures preventing under-18 audiences from viewing gambling adverts through online media verticals. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The new measures will form part of the BGC’s newly published ‘Sixth Industry Code for Socially Responsible Advertising’ which …
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The Advertising Standards Authority (ASA) has this morning published the findings of its ‘online monitoring sweep’ identifying age-restricted adverts that have been published within children’s digital media. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. ASA’s ‘monitoring sweep’ forms part of a year-long project in which the advertising authority seeks to …
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Lee Willows, Chief Executive of educational charity The Young Gamers and Gamblers Education Trust (YGAM), said that the education sector must be further engaged in the regulatory makeup of the gambling sector. Willows made his statement reflecting on the significant events of last week, following three separate industry oversight reports being published by the Advisory Board for Safer Gambling (ABSG); …
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The Advertising Association (AA) has rejected the All-Party Parliamentary Group for Gambling Related Harm’s (GRH APPG) demand for a blanket ban on gambling advertising. The GRH APPG blanket ban demand forms part of the parliamentary group’s ‘30 evidence-based recommendations’ published this morning – calling for an overhaul of UK gambling laws and its governing structures. This afternoon, AA Chief Executive …
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The Advertising Standards Authority (ASA) has revealed that under-18’s exposure to gambling advertising is now at the lowest level since 2008. The report entitled ‘Children’s exposure to age-restricted TV ads: 2019 update’ found that the number of TV adverts that children aged 4-15 saw in 2019 dropped to 115.9 ads per week, dropping considerably from the peak of 229.3 ads …
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Gambling accounted for just 2.2% of the average 141.9 adverts seen by children each week in 2018 according to new figures published by the Advertising Standards Authority (ASA), which confirmed that children’s exposure to gambling adverts, relative to adults, has fallen from 38.6% in 2008 right down to 20.4% last year. The new report by the UK’s independent advertising regulator …
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The Advertising Standards Agency (ASA) has pulled a Facebook-based ad belonging to Football Index – Bet & Trade – a regulated gambling platform – due to it breaching advertising codes. The complainant raised the issue that the Football Index ad, which heavily featured England and Borussia Dortmund superstar Jadon Sancho (19), was in breach of regulations prohibiting the use of under …
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Content and not bonuses is the most effective player acquisition tool ahead of the 2019/2020 Premier League season, says Andrew Morgan, International Director at ICS Media Group. The countdown to the kick-off of the 2019/2020 English Premier League is very much underway and over the next few weeks we will see online sportsbook operators unlock their marketing war-chests as the …
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The chair of the new Responsible Affiliates in Gambling (RAIG) trade body Clive Hawkswood is already making meetings with key stakeholders to discuss the necessity for affiliate-specific regulations, as the marketing sector looks to protect its image. In an interview with AffiliateINSIDER, Hawkswood was asked if gambling affiliates and affiliate marketing practices were misrepresented within existing UK advertising codes. “There …
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