Tag Archives: ASA

The UK Advertising Standards Authority (ASA) has reprimanded Irish bookmaker Boylesports for depicting a bonus incentive attached to an image of a hand nailed to a crucifix. The UK advertising watchdog declared that the bonus which was emailed to the operator’s player base the day before Eater Sunday was likely to have caused “serious offence”. The promotion additionally carried the …

Most start-up businesses share a common expectation of commercial success. Whilst wholly admirable in terms of optimism, a danger nevertheless exists that this can on occasions border on misplaced over-confidence in what they perceive to be the inevitable consequence of their earnest endeavours, without there necessarily having been adequate advance focus on their advertising and marketing strategies. In the gambling …

Ladbrokes marketing has been forced to pull down an email campaign featuring Manchester United Dutch footballer Memphis Depay. Memphis Depay (22) image was used in a ‘Don’t Miss Out – Money Back’ email promotion by Ladbrokes. The UK Committee of Advertising Practice (CAP) branded the advertisement as ‘irresponsible’, since it featured an image of a athlete aged under 25 attached to …

The UK Advertising Standards Agency (ASA), has confirmed that Paddy Power’s Sepp Blatter press campaign was not in breach of its rules regarding public offence. Published in May, with Sepp Blatter contesting his presidential campaign, amid accusations of widespread corruption within FIFA. Paddy Power released a press campaign urging Blatter to “JUST F**K OFF ALREADY!” The standards agency detailed that …

Sports Minister Tracey Crouch has welcomed the gambling industry’s announcement that it will no longer advertise sign-up offers on television before 9 PM. The move follows the completion of a four strand-review of gambling advertising that was initiated by the government in 2014. The Industry Group for Responsible Gambling announced the measure today after completing a review of its own code …

Paddy Power’s Oscar Pistorius ‘Money Back If He Walks’ campaign was deemed the UK’s most controversial advert of 2014. In a list published by the UK Advertising Standards Authority (ASA), the media and advertising watchdog revealed that the Paddy Power advert had received 5,525 complaints. The advert published in March 2014, had received public and media backlash for bad taste …

Gambling advertising is an area that receives significant public scrutiny and the Codes reflect the care that should be taken when marketing gambling products. The Codes require that gambling advertising is prepared with a sense of responsibility to consumers and society with a particular emphasis on ensuring children are protected.  Central to this is that the CAP Code requires that …

Scott Longley, editorial director at Regulus Insights, takes a look at the recent ASA report in to gambling advertising and finds plenty in there to concern the industry. If there is some good news for the UK’s gambling companies from the Advertising Standards Authority (ASA) review into gambling advertising published late last week, it is that the market research undertaken …

The UK Advertising Standards Authority (ASA) has asked for the gambling  and sports betting industries to rethink its promotion and advertising terminology with regards to “Free Bets” promotions. ASA, the UK advertising watchdog, stated that after a review of UK gambling advertising complaints, it had found public concerns with regards to Free Bets and Free Money promotions. Central to the …

The UK’s four biggest betting operators – William Hill, Ladbrokes, Paddy Power and Gala Coral have set up an independent gambling standards commissioner to monitor industry advertising practices. The independent initiative has been set up in order to co-operate with UK advertising standards authorities and government regulators, in order to bring clarity to gambling advertising practices and to avoid any …