Tag Archives: arsenal

Paddy Power: Maintaining brand identity with daring marketing campaigns

Paddy Power has undoubtedly gripped UK gamblers’ attention with quick-witted, often tongue-in-cheek marketing campaigns in recent years, most recently launching a ‘socially-distanced party’ with brand ambassador Peter Crouch. SBC spoke with Lee Price, Head of PR and Mischief at Paddy Power, to discuss the ‘unsponsorship’ of Huddersfield Town, social media engagement and tackling tough industry dynamics with daring marketing campaigns. …

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Paddy Power guarantees Hector’s Arsenal tree pledge

Following back-to-back Premier League defeats against Manchester City and Brighton FC, Paddy Power has responded to Arsenal left-back Hector Bellerin’s environmental pledge. Prior to the Premier League recommencing on Wednesday 17 June, Bellerin promised his social media followers that he would personally fund the planting of 3,000 trees by reforestation charity One Tree Planted ‘for every Arsenal win’. Bellerin has …

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FavBet’s Alex Hleb deal: “When contract is just a piece of paper”

FavBet

Oleg Smityuk from FavBet reflects on his experience of building beneficial partnerships with brand ambassadors, citing Champions League winner Alex Hleb as a case study for the Belarus market. More than a year ago now, I joined FavBet in a Head of International Markets role. I have since executed one of the top priorities for the company, which was relaunching …

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Insider Sport: On the ball – Cypriot investigations launch as FIFA enhances integrity controls

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on FIFA launching its integrity toolkit, Cypriot match-fixing investigations, the Bundesliga’s latest technology partnership, and Arsenal’s stadium going cashless. FIFA announces integrity toolkit launch Building on the integrity programme it developed and implemented during …

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6 of the Best: Connecting Brands’ Russell Yershon

Blonk 6OTB

In this week’s 6 of the Best we hear from Connecting Brands’ Director Russell Yershon, who tells us about a plethora of sporting delights and a classic Stephen King movie adaptation all while sampling the delights of a luxurious Indian Ocean island. Best Holiday I’ve been lucky enough to go on a few great holidays but the one where I …

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InsiderSport: On The Ball – Amazon Prime, Socios and Liverpool FC

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This edition looks at cryptocurrency and the Forbes rich list.  ______________ Forbes breakthrough for LFC UEFA Champions League winners Liverpool Football Club has for the first time in its history broken into the top 50 list of Forbes’ …

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Viktor Hoffmann: VBET – Sending the right message through sponsorship

In an interview with InsiderSport, Viktor Hoffmann – recently appointed Global Marketing Director at VBET -detailed why the partnership with Arsenal sends the perfect message for the VBET brand and its UK ambitions, as well as how the operator can maximise the partnership to expand its global footprint.  ________________ InsiderSport: Firstly, can you tell us how much it means to be associated with a …

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SportPesa launches ‘Coaches to Count On’ with Arsenal FC

Leading Kenyan market bookmaker SportPesa has launched its latest African football initiative ‘Coaches to Count On’ in partnership with Premier League football club Arsenal FC. The football directive will see SportPesa develop ‘football clinics’ across its core markets of Kenya, Tanzania and South Africa, with Arsenal FC developing comprehensive training programmes for aspiring soccer coaches. The bookmaker has kicked off …

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6 of the Best – Pixiu Gaming’s Tony Plaskow

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This week’s 6 of the Best comes from Tony Plaskow, Founder of Pixiu Gaming. Continue reading to discover a duo of best betting fortunes, which personal sporting memory is held dear and a love of un-PC comedies. Best Holiday I always tell people my favourite holiday was when I went on a sports tour with my school when I was …

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6 of the Best – Nolimit City’s Per Lindheimer

Blonk 6OTB

This week’s 6 of the Best comes from Per Lindheimer, Product Owner at Nolimit City. In the latest edition, that also comes complete with a full a set of runners-up in each category, discover what bucked the trend of not mixing business with pleasure, “bolting” through a group of death and what triumphed in a tough movie dilemma. Best Holiday …

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