Tag Archives: Arsenal FC

SportPesa enters into partnership deal with Arsenal FC

Betting firm SportPesa have rolled out a 2022 Qatar World Cup project after entering into a three and half year partnership with English Premier League giants Arsenal FC. The deal that was signed at Emirates Stadium in London, will focus on grassroots football including player and coach development, with Arsenal providing coaches to conduct five-day training camps in Kenya twice a …

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SBC’s Betting on Football conference returns

The Betting on Football conference is back, having been transferred to Arsenal FC. Betting on Football 2015 will be held at the Emirates on 10 September 2015 and once again plans to bridge the gap between sports betting and football. Organised by SBC Events, Betting on Football is a focused, one day conference, exploring the key facets of the betting industry’s …

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Paddy Power re-appoints Lucky Generals as lead creative agency

Following just three months of service, Paddy Power has dropped ad agency Beattie McGuiness Bungay (BMB) and re-appointed former lead agency Lucky Generals to head up its creative marketing and brand strategy. UK marketing news source Campaign Magazine disclosed that the switch in agency had been approved by new Paddy Power CMO Gav Thompson who joined the company in April. …

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Paddy Power, Stonewall & Arsenal FC launch Gay Rights in Football TV Campaign

This weekend saw the launch of UK wide co-marketing campaign ‘The Changing Room’. The campaign sees Paddy Power, join forces with Arsenal Football Club and Stonewall sexual rights charity, in order to change attitudes and combat homophobia in English Football. The campaign created by creative agencies Lucky Generals and M2M, asks the UK sporting public to support the gay/lesbian rights …

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