Tag Archives: Arsenal FC

New integrated campaign sees Betfair ‘Play Smart’ with Euro giants

As the European football season enters its knockout stages, Betfair has announced the launch of its latest integrated marketing campaign ‘Play Smart’, developed by London creative advertising agency Leo Burnett. ‘Play Smart’, sees Betfair utilise its existing football partnerships with Arsenal, FC Barcelona and Juventus branding the online betting exchange as the ‘go-to-place for smart players’. The campaign, which will …

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BetConstruct secures Official Partner link up with Arsenal FC

Arsenal

Arsenal FC, a three-time winner of the Premier League title, has welcomed BetConstruct into its “family” of Official Partners. BetConstruct, a developer of gaming and betting technology with development, sales and service centres around the world, has confirmed that it will use this new ‘Official Partner’ status to increase brand-awareness of its services, all of which are on show for …

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CashBet appoints new president to spearhead development of crypto offering

Igaming platform provider CashBet has moved to bolster its senior team by installing advisory board member Ed Brennan as company president. Brennan will lead CashBet in the next period of its development, following one of the world’s largest casino gaming ICOs, with the goal of establishing it as the leading blockchain-powered platform. He brings a wealth of experience to the …

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Arsenal unveils blockchain partner in industry first

CashBet has announced a landmark partnership with Premier League giants Arsenal ahead of the Initial Coin Offering (ICO) of its new cryptocurrency, CashBet Coin. Designed specifically for iGaming, the CashBet Coin brand will be given prominent placement via in-stadium advertising channels for all Arsenal home games at the club’s Emirates Stadium. The first-of-its-kind deal, which makes CashBet Coin the club’s …

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LeoVegas playing it safe with Canaries sleeve sponsorship

Leading online casino and sportsbook LeoVegas has launched LeoSafePlay, a new initiative designed to promote responsible gaming, and has acquired the services of Norwich City Football Club to help launch it. The club, nicknamed The Canaries due to their bright yellow strip, wore the LeoSafePlay logo on their shirt sleeve during the Carabao Cup fourth round match away to Arsenal …

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Sponsorship Spotlight – The rise in ‘one-off’ sponsorship deals in football

Football Index - Copyright: dizanna / 123RF Stock Photo

‘One-off’ sponsorship in football has been thrown into the spotlight this week, as Sun Bets prepare to sponsor the Sutton United shirt for the club’s FA Cup fifth round match against Arsenal on Monday, shown live on BBC One. The UK-based bookmaker, powered by Australian gambling company Tabcorp, will also receive a ticket allocation, full access to the players until …

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Lennart Gillberg – Spiffx – What 2016 meant to me

Lennart Gillberg 2016 & Cheza Gaming

SBC News caught up with Spiffx founder Lennart Gillberg to reflect on an eventful 2016 in the sports betting industry, and a breakthrough year for his betting exchange company. Favourite Memory of 2016 Launching the first version of the Take5Live app during Euro 2016. Take5Live is an engaging game based on Spiffx market activity that allows customers to place bets on …

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Tempobet becomes Regional Betting Partner for Arsenal FC

Online sportsbook Tempobet has added to its English football portfolio by penning a deal to become a regional betting partner of Arsenal FC. The three-year deal will give the operator extensive LED advertising coverage at Emirates Stadium for all Premier League games. It will also allow Tempobet to use the North London club’s crest on its website and grant them …

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12BET becomes official betting partner in Asia for Arsenal FC

12BET has become Arsenal FC’s official betting partner in Asia on a three-year deal. The North London club will provide the sports betting and casino company with LED perimeter board exposure at all domestic fixtures played at Emirates Stadium. 12BET will also receive access to first team players to create content as well as other promotional assets. Rory Anderson, 12BET Spokesman, …

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SportPesa enters into partnership deal with Arsenal FC

Betting firm SportPesa have rolled out a 2022 Qatar World Cup project after entering into a three and half year partnership with English Premier League giants Arsenal FC. The deal that was signed at Emirates Stadium in London, will focus on grassroots football including player and coach development, with Arsenal providing coaches to conduct five-day training camps in Kenya twice a …

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