Tag Archives: Arena

TRP dispute sees ARC shut down Ladbrokes racetrack betting points

Arena Racing Company (ARC) has ordered Ladbrokes to shut down its six racecourse properties due to its ongoing content dispute with joint-venture subsidiary The Racing Partnership (TRP). The bookmaker has been told that retail points at Doncaster, Wolverhampton, Lingfield, Worcester, Southwell and Windsor racetracks will be shut down for an ‘indefinite period’. ARC’s decision follows legal charges by TRP against …

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Arena’s ‘The Racing Partnership’ extends broadcast channel to 500 bookmakers

Arena Racing strategic broadcast venture The Racing Partnership (TRP) has announced that it has secured its first media rights deal with the Bookmakers Technology Consortium (BTC). The deal will TRP content broadcast throughout 450 BTC syndicated UK and Ireland betting shops including Jenningsbet, Stan James and Corbetts. TRP content will include broadcasts from UK independent racecourses in Fakenham, Ffos Las, …

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Betfair calls for media planning review

Betfair has confirmed that it will undertake a review its European media buying account handled by Havas Media Group agency; Arena. The review of the sports betting operator’s media planning has been called by newly promoted Chief Marketing Officer (CMO) Johnny Devitt. Betfair had created the CMO role for Devitt following the departure of Brand Director Mark Ody, merging the …

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