Tag Archives: Ardent Group

Paf becomes Grand Casino Luzern’s ‘technical partner’ for Swiss opening

The governance of Paf has disclosed that the Åland Islands-based gaming operator will act as ‘lead technology partner’ for Grand Casino Luzern, as Switzerland initiates its new online casino regime. This June the Swiss Federal Council, approved an initial four online casino permits awarded to local operators – Grand Casino Baden, Grand Casino Luzern, Casino Davos and Swiss Casinos Pfäffikon. July …

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777.be packs its biggest punch with Van Damme

Belgian licensed online sportsbook and casino operator 777.be has launched its latest advertising campaign featuring ‘Belgium’s most famous son’ – Jean Claude Van Damme. Filmed in Brussels, the campaign sees Van Damme promote 777.be mobile casino (Casino777.be) and sportsbook (Bet777.be) verticals in both French and Dutch languages – Belgium’s two main dialects. The campaign titled ‘JCVD plays’ has been developed …

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Circus.be – The importance of correct brand alignment

Copyright: olegtroino / 123RF Stock Photo

Sports Sponsorship is hardly a new phenomenon, with plenty of industry brands globally aligning themselves with a huge swathe of teams, leagues, individual stars et cetera. One such example is Belgian online casino and sports betting specialists circus.be, with the Ardent Group operated brand containing a number of such examples as part of its own portfolio. Alongside football sponsorships however, …

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