May 3, 2017
National Lottery operator Camelot UK has won three prestigious advertising awards this April for its 2016 Olympic marketing campaign ‘I Am Team GB’. The multi-media campaign launched last summer following the Rio 2016 Olympics, has been recognised as the ‘Best Sports Participation Event’ at the 2016/17 BT Sport Industry Awards held on 27 April. Hosting its annual awards on the …
Read More »April 3, 2017
This week UK National Lottery operator Camelot has announced the launch of its new nationwide campaign ‘Surprise & Delight’, focusing on its real winner life changing stories. The campaign has been developed by international marketing agency AMV BBDO and will be initially launched on radio, ‘out-of-home’ and social media channels. Updating the market, Camelot marketing detailed that it wants the …
Read More »July 22, 2016
Ahead of the start of the Rio 2016 Olympics (5 August), Camelot operator of The National Lottery has announced the launch of its ‘I AM Team GB’ animated ad campaign. Working in partnership with national broadcaster ITV and design studio Art&Graft, The National Lottery launches the first ever 40’ animated advertisement supporting Team GB athletes in their quest for Rio …
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