Tag Archives: Ángel Fernández

Codere pushes for Colombian appeal with Carlos Valderrama

Bolsa Madrid gambling group Codere SA has launched its first specific Codere Apuestas Colombian multi-media marketing campaign – ‘Acepta el Reto’ (‘Take the Challenge’) featuring Colombian football legend Carlos Valderrama. The exclusive Colombian marketing campaign has been developed by Barcelona based advertising agency Manfiesto, with the aim of promoting Codere Apuestas Colombian sportsbook property to the wider general public. Codere …

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Codere places responsibility at the forefront of Real Madrid renewal  

Issuing a market update, Spanish gambling firm Grupo Codere SA informs that it will continue to serve as ‘official betting partner’ of Real Madrid FC until the end of the 2020/21 European football season. Bolsa Madrid gambling group Codere has served as Real Madrid betting partner since 2016, representing Codere’s biggest marketing commitment. The Spanish betting group has previously used …

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Codere refreshes legacy brand to reflect new global identity

Spanish legacy gambling operator Grupo Codere SA has rebranded its entire corporate identity, seeking to reflect the firm’s ongoing transition as a global gambling enterprise. Last week, Group Chief Executive Vicente Di Loreto presented Codere’s new corporate logo and tagline ‘Contigo Cambiamos el Juego’ – ‘We Change the Game with You’. Updating stakeholders and the media, Di Loreto detailed that an …

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Codere becomes NBA’s first official games partner in Mexico

Spanish gaming operator Codere has been unveiled as the NBA’s first official games partner in Mexico. The partnership will be promoted in retail stores across the country, on the website platform of Codere and the NBA, including NBA.com, the NBA app, and social media platforms for NBA Mexico. Angel Fernandez, Director of Marketing at Codere, commented on the new partnership: …

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Codere Apuestas signs three-year partnership with Real Madrid

Codere Apuestas, part of the Spanish multi-national company Codere Group, has become the official sports bookmaker for Real Madrid. The bookmaker will sponsor ‘Real’ for three seasons until 2019. As ‘Official Sports Bookmaker’, Codere Apuestas will increase its sports betting content, which will include a series of Real Madrid specials such as how many titles the club will win, and …

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