Tag Archives: Andy Milnes

Betting brands set for 2021 Cheltenham sponsorship boost

Paddy Power renews ‘unexpected outbursts’ on SSG’s Good Morning Racing

Betting brands sponsoring this year’s Cheltenham Festival are set to benefit from increased exposure, with the event forecast to pull in its biggest viewing audience in 10 years due to the coronavirus pandemic, according to figures compiled by Nielsen Sports. The sports measurement and analytics firm also estimated that over £500 million is expected to be wagered on races during …

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