Tag Archives: andy meikle

Sportlobster will give fans the chance to win one million Euros this summer as it launches the €1 million Euros Predictor, which challenges consumers to predict the exact outcome of Euro 2016. Competitors will need to predict the 16 teams that will progress from the group stage, including their position, and then the teams progressing from each knock-out game from …

Andy Meikle, CEO for Sportlobster, discussed the need to make content current, relevant, and published with an understanding as to why it has been shared and how it will actually benefit you. Speaking on the #bofcon content marketing panel, he acknowledged that content must be interactive, and mechanisms must be in place to quickly gauge its effectiveness. He also touched …