Tag Archives: Andrew Morgan

Andrew Morgan, ICS: The Premier League bonus race is over

Premier League

Content and not bonuses is the most effective player acquisition tool ahead of the 2019/2020 Premier League season, says Andrew Morgan, International Director at ICS Media Group. The countdown to the kick-off of the 2019/2020 English Premier League is very much underway and over the next few weeks we will see online sportsbook operators unlock their marketing war-chests as the …

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Independent Content Services: Looking ahead to 2019

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Andrew Morgan, International Director at Independent Content Services, anticipates 2019 will be all about M&A, the USA and the ongoing rise of esports. It has been another incredible year for the global online gambling industry. From power-play acquisitions to new markets opening their doors to legal betting for the very first time, the past 12 months have been transformational for …

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Andrew Morgan, ICS: Engaging bettors through the power of voice

As 2019 approaches, the methods used by operators to engage bettors continue to evolve, with the importance of maximising every platform becoming increasingly valuable. We caught up with Andrew Morgan, International Director at Independent Content Services, who emphasised why sportsbook operators must consider voice as an integral part of 2019 marketing plans. SBC: What does “voice” mean when it comes …

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Andrew Morgan: ICS – Leveraging content to maximise Cheltenham

Andrew Morgan, international manager and senior editor at Independent Content Services, suggests ways bookmakers can leverage content to get the jump on their rivals during and after the upcoming Cheltenham Festival. With the Cheltenham Festival just a few weeks away, sportsbook operators will be putting the finishing touches to their battle plans as they do their utmost to stand out …

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Andrew Morgan – Independent Content Services – The local lingo

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Andrew Morgan, International Manager and Senior Editor at Independent Content Services, says proper translation is key to bookmakers succeeding in their plans for global expansion. Online bookmakers are now truly global. They operate in markets from Europe to America via Asia and Africa, with many looking to extend their reach further as new jurisdictions open their doors to online betting …

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