Betsson has named Peruvian football star Paolo Guerrero as its exclusive global casino ambassador. The partnership aims to strengthen the operator’s presence in Latin America, with the former Bundesliga striker and the all-time top scorer for the Peruvian national team, bringing his status and passion for the game to promote Betsson’s online casino offering. Andrea Rossi, Betsson’s Commercial Director for …
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Betsson has launched a localised sports betting and gaming offering in Mexico, as the company seeks to maintain momentum on its Latin American expansion strategy. Initially commencing operations on a trial basis, the betsson.mx brand will be managed by the company’s Latin American hub based in Bogota, Colombia, which will cooperate with the Malta-based division. The group has set a …
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Betsson AB has expanded its technology partnership with Gaming Innovation Group (GiG), which will serve as the lead platform provider for its burgeoning Colombian business. In the summer of 2020, Betsson entered Colombia’s regulated online gambling marketplace, acquiring a 70% stake in market-leading sportsbook operator ColBet – an asset subsequently rebranded to Betsson.co. GiG has supported Betsson’s Colombian market expansion, …
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Betsson Group has announced its latest sponsorship foray in Latin American football, entering into a partnership with Zé Roberto. The Stockholm-listed betting group has signed a three-year agreement with the former Brazil international, which will cover the licensing of global player images across its brands. Additionally, Roberto will take on the role of ‘Betsson Ambassador’, whilst social media content will …
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Betsson has become the first official betting partner of ‘La Roja’ – the Chilean national football team aiming to qualify for the FIFA World Cup Qatar 2022. Securing an agreement with the Federacion de Futbol de Chile (FFC) until December 2022, the Betsson brand joins Nike, Coca Cola, Banco Santander and Claro supermarkets as a principal partner of La Roja. …
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“Covid has taught us to think flexibly and react quickly using all the possible tools in a creative way,” said Snaitech CEO Fabio Schiavolin, as he told SBC Leaders about adapting his approach to leading the Italian multichannel operator through the pandemic. The exclusive interview with Schiavolin kicks off the final 2020 issue of the publication, formerly known as SBC …
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Swedish games provider Spiffbet (formerly SpiffX) has launched its hybrid Take5Live series in the Spanish market through Betsson.es. The series, which allows customers to place bets on there being a goal within the next five minutes, has been created to provide operators with an easy acquisition, cross-sell and retention tool, accessing a section of the market that traditional sportsbook games …
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Stockholm-listed Betsson AB continues to revamp its Spanish licensed online gambling property Betsson.es, confirming the effective redesign of its website for desktop and mobile utilities. Focusing on delivering an ‘adaptive user experience’ across its core verticals, the new Betsson.es website aims to simplify user journeys, allowing for better player engagements with Betsson.es games content and inventory. Re-launching its Spanish website, …
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Betsson.es the Spanish market online gambling property of Stockholm-listed Betsson AB, has revamped its customer loyalty and bonuses program launching ‘Betsson Puntos’ (Betsson Points). Tailored for the market, Betsson Puntos simplifies Betsson.es customer rewards under the slogan ‘loyalty always pays back’, with the operator launching a ‘points-per-wager’ program. Moving forward, all Betsson.es customers who wager €10 on betting markets, slots …
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Stockholm-listed online gambling group Betsson AB has announced the launch of its first ever Spanish market TV Campaign ‘Suecos, pero emocionantes (Swedish, but exciting)’, promoting Betsson.es. The European multi-brand operator launched its initial Spanish online gambling property last February and seeks to introduce Spanish audiences to its trusted flagship Betsson brand. “The TV commercial is intentionally non-conventional to stand out …
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