Tag Archives: analytics

Round table – SBTech: The future of sportsbook personalisation

SBTech

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The first round table participant was SBTech, who this week was chosen by Gamesys as platform provider for the new Virgin Bet brand in the UK. The company was …

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Scott Longley – The dangers to innovation from consolidation and how to avoid it

Editorial consultant Scott Longley investigates how innovation is in danger of being left behind in the latest corporate reorganisation. In the fog of war generated by the current spate of sectoral M&A manoeuvrings, the debate about whether online gambling is genuinely engaging its customers is in danger of getting lost in the tumult. Like worrying about the design of the …

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Kambi looking at real time analytics

Kristian Nylén, CEO of NASDAQ-listed sportsbook technology supplier Kambi, has said that his firm’s fourth quarter performance underlines the success of its business model. Revenue amounted to €9.3m for the fourth quarter of 2014, an increase of 52%, and €36.0m for the full year 2014, an increase of 70%. It also meant that the company edged into profit for both …

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Social betting site FansUnited launches PickTracker

FansUnite, a social betting site that uses virtual currency, has rolled out its much-anticipated PickTracker software. This feature will enable users to analyse their betting history by allowing the user to view historical data and break down their past picks by sport, league, or bet-type and helping the user to look critically at their own betting patterns. The idea behind …

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STATS aiming for 10,000 in-play events

STATS, the sports technology, data and content supplier, is planning on a massive expansion of its in-play portfolio over the next few years, with the company planning on doubling the number of events that it covers. Roy Clements, managing director of STATS Europe, said that the company has big ambitions to expand its coverage of American sports. He explained: “STATS …

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Gamingslots.com undergoes complete revamp

Popular slots review site Gamingslots.com was relaunched this week with a brand new design and a number of extra features. With the help of regular users and input from the whole team, Gamingslots.com has a new look, without removing many of the key aspects that makes the website popular. Gamingslots said that the overhaul of the website has taken 12 …

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Analytics on OtherLevels

Mobile Gaming is at the forefront of this year’s ICE Exhibition, Team SBC decided to catch up with OtherLevels CEO Brendan O’Kane to discusses changes on mobile strategy and analytics Brendan has over 20 years’ experience in the mobile ecosystem. He managed global operators such as Cellnet/O2, and Cable and Wireless for Oracle Corporation, before growing Oracle’s Asia/Pacific services offering to …

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