Tag Archives: analysis

Igaming & Data Management – The Black Box Relationship

SBC News Igaming & Data Management - The Black Box Relationship

SBC’s Affiliate and Marketing  Correspondent Marc Pedersen asks why the industry is still so protective over player data that could be mutually beneficial. Speaking at the May Betting on Football Conference, Better Collective’s Head of Marketing Andreas Phillipsen, eloquently described igaming’s current data distribution between operators and marketing partners as ‘black box relationships’. These three words combined expertly to explain …

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CallCredit gets Lee Birch

SBC News CallCredit gets Lee Birch

Callcredit Information Group has underlined its commitment to growth outside of the United Kingdom by recruiting Lee Birch as a new Senior Business Development Manager responsible for international channels. Birch has worked within business development and account management roles across Callcredit for four years. Most recently he operated within Callcredit’s public sector division Coactiva where he helped recruit new clients …

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