With little fanfare or hype, this week bookmakers priced England at 5/1 joint-favourites (alongside France) to win this summer’s rescheduled UEFA Euro 2020 Championships. The perennial underachievers in major football tournaments, England is recognised as ‘the gift that keeps on giving for bookmakers’ by allowing them to cash-in on a summer of patriotic bettors chasing that ‘Three Lions glory’. Though …
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SBC checks in on how bookmakers’ nerves are faring as we move through the craziest Premier League season of all time, which week-to-week is producing shocks and trauma. SBC: As it stands, the Premier League table sees seven teams separated by just seven points and no clubs showing any consistency in their form. Is 2020/2021 the Premier League’s craziest ever …
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US 2020 enters its final 100 days of campaigning, as current polls indicate a comfortable Joe Biden / Democratic Party victory as President Trump flounders on his handling of critical issues in the most unprecedented of election years. Against the ropes, can Trump deliver another seismic political upset, or has America finally turned the lights off on ‘President 45’… SBC …
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Continuing our Countdown to Cheltenham, and with only eight days to go, SBC has been quizzing major operators on what we should expect from the four day event. SBC caught up with Amy Jones, UK PR & Mischief Maker at Paddy Power, who revealed that the Irish are tipped to win big at the Prestbury Cup, and that the bookmaker …
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The Premier League returns to action this weekend, so SBC demands that bookmakers put their necks on the line and predict which storylines and narratives will dominate EPL season 2019/2020. ___________________ SBC: What is the bookies’ script for EPL Season 2019/2020, are we in for a thriller or is this another repeat season of Manchester City? Amy Jones (PR & …
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Brexit Britain faces further political drama as The Conservative Party sanctions a leadership race to replace Theresa May as Prime Minister. Preparing for political twists and turns, SBC gets the bookies lowdown on what will be this summer’s most sadistic betting market… _______________________ SBC: What is the mood of the nation telling bookmakers with regards to the Conservative Leadership race. What conclusions …
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Paddy Power is revelling in its World Cup 2018 charitable campaign ‘Rainbow Russians’, having racked up £80,000 in donations for LGBT and equality/inclusivity causes. In partnership with Attitude Magazine’s ‘Foundation’, Paddy Power launched Rainbow Russians’ at the start of Russia 2018, detailing that the bookmaker would challenge LGBT+ prejudices and homophobia in football. The charitable campaign sees Paddy Power ‘Put-in’ …
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This summer’s most important betting market is about to commence… Russia 2018 – No Chance! ITV2’s new season of Love Island will begin on Monday 4 June, with the reality show expecting to dominate all UK entertainment and social media coverage! SBC Bookies’ Corner gets the full lowdown on pricing and predicting Love Island 2018… _____________ SBC: Is it harder …
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