This week UK National Lottery operator Camelot has announced the launch of its new nationwide campaign ‘Surprise & Delight’, focusing on its real winner life changing stories. The campaign has been developed by international marketing agency AMV BBDO and will be initially launched on radio, ‘out-of-home’ and social media channels. Updating the market, Camelot marketing detailed that it wants the …
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Piers Morgan & Katie Price front National Lottery #pleasenotthem campaign
Camelot the UK National Lottery operator has launched its #pleasenotthem nationwide advertising campaign fronted by reviled TV personalities Piers Morgan and Katie Price. The marketing campaign developed by London creative agency Abbott Mead Vickers BBDO (AMV-BBDO) was launched on 4 July. Camelot will first launch Piers Morgan’s campaign named ‘Piers’ Pier’, which sees the TV host and journalist create his …
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