Sports betting software and trading services provider, Amelco, will now allow its customers to wager bets on the fluctuations of cryptocurrency through the launch of its new Bitcoin betting product, FinXpress. The new product has been developed in order to complement Amelco’s already existing betting features, set to be operable as an extension to the singular platform used by sportsbooks. Users …
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Amelco targets ‘unparalleled pricing accuracy’ launching Quantum Outrights
Sports betting platform and trading services provider, Amelco has stated that it has released football betting’s ‘most advanced outright pricing model’ launching its ‘Quantum Outrights’ feed. Quantum Outrights has been developed utilising Amelco’s proprietary machine learning tools, with Amelco detailing that its new product can price the outcome of all 380 games across the Premier League season with an unparalleled …
Read More »Amelco secures BetStars platform renewal
Sports betting software and market trading services provider Amelco, has this morning confirmed that it has renewed its lead sportsbook supplier contract with The Stars Group Inc subsidiary BetStars. Updating the market, London-based Amelco will continue to act as lead platform technology provider for BetStars, a partnership that it has serviced since the brand’s launch in 2015. Issuing a short …
Read More »DraftKings hires Sean Hurley to deliver first sportsbook property
Boston-based daily fantasy sports operator DraftKings has signalled its intent to diversify its services by hiring Sean Hurley as its first-ever Head of Sportsbook. Hurley joins DraftKings from betting and trading platform provider Amelco Ltd, where he most recently served as Head of Commercial operations (2017-2018), and will be tasked with delivering DraftKings’ initial online sportsbook property. Hurley will join …
Read More »Sean Hurley – Amelco – Targeting operators with the fully flexible ATS solution at #boscon2017
Amelco, Silver Sponsor for the upcoming Betting on Sports conference (12-15 September), helps to create and generate prices for some of the most successful sportsbook operators. Less than two weeks before the event, we spoke to Amelco Head of Commercial Sean Hurley about the company’s tailored systems for sports betting, a trading shift towards third parties and what he expects …
Read More »Intralot forms omni-channel focused strategic partnership with Amelco sports betting
Global lottery and gambling systems provider Intralot has formed a strategic partnership with sportsbook trading software supplier Amelco to develop a string of new omni-channel products. The innovation-led partnership will see Athens-listed Intralot co-develop new omni-channel sports betting products/services utilising Amelco ATS platform modules. Announcing the partnership, Intralot governance stated that the strategic partnership was needed in order to fulfil …
Read More »Argyll Entertainment – BetonBrazil gains online casino offering
Argyll Entertainment (Argyll) online betting subsidiary BetOnBrazil.com extends its player services by announcing that it has integrated an online casino platform to its existing product portfolio. Officially launched this August in partnership with TalkSport commentator and former Scotland international footballer Alan Brazil, BetOnBrazil launches its online casino product powered by platform provider Amelco. BetOnBrazil’s online casino will feature a full …
Read More »Argyll using Alan Brazil to launch first UK sportsbook brand
UK licensed gaming start up Argyll Entertainment has launched its UK-facing sportsbook www.betonbrazil.com, featuring the name, face and voice of ex-Scottish International footballer turned award-winning broadcaster Alan Brazil as its brand ambassador. Bet on Brazil intends to leverage the lively, knowledgeable and charismatic personality of Brazil by offering its customers an experience that surrounds the traditional online gambling product with a lively …
Read More »Is the betting market prepared for the rise of The Sun?
This summer’s Euro 2016 Championships has seen a glut of new sportsbook announcements, but few are as intriguing as the plans between The Sun newspaper and Australian operator Tabcorp to launch Sun Bets. The UK market is no stranger to attempts by octogenarian media mogul Rupert Murdoch to leverage the pre-eminent position of his business interests in the UK media …
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