Tag Archives: amelco

Optimove expands in ‘flourishing’ South African market with Amelco

SBC News Optimove expands in ‘flourishing’ South African market with Amelco

Optimove is poised for South African growth through a new partnership with trading solutions provider Amelco. As the Customer Relationship Management (CRM) Marketing platform expands its reach into the developing igaming market in the continent, operators in the region will gain capabilities including advanced generative AI, digital experience personalisation and native marketing channels. Its integrated Customer Data Platform, AI orchestration …

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Amelco backs LulaBet’s local prowess to transform South African betting

SBC News Amelco backs LulaBet's local prowess to transform South African betting

Amelco seeks to replicate back-to-back successful launches with Entain and Flutter in developing markets, by powering new South African online gambling challenger brand LulaBet. Iain Gutteridge, Managing Director at LulaBet and Amelco’s Brandon Walker detail the imminent shake-up of South Africa’s online gambling marketplace by offering consumers a dynamic end-to-end platform combined LulaBet’s acute local intelligence.   ___________________ SBC: Congratulations on …

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Amelco solidifies US presence with Continent 8 deal

SBC News Amelco solidifies US presence with Continent 8 deal

Amelco has continued to expand its US presence after securing a new partnership with data centre provider Continent 8 Technologies. The new agreement will enable Amelco to securely manage its US operation through scalable hosted infrastructure and cyber-security protected connectivity. Commenting on the deal, Brandon Walker, Head of Business Development at Amelco, said: “We are very pleased to partner with …

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Amelco continues international expansion with Colorado licence

SBC News Amelco continues international expansion with Colorado licence

Sports betting software and trading services provider Amelco has continued to expand its presence across the US after gaining regulatory approval to begin operating in Colorado. Having already gone live in Colorado with the Stars Group, Amelco will launch its second sports betting platform, BetWildwood, later in July through a joint venture with ISI Race & Sports to deliver Wildwood …

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Alternative betting markets: short-term filler or long-term fixture?

alternative

Non traditional sports betting content ranging from table tennis to Nicaraguan or Belarusian soccer and Taiwanese baseball have been unexpectedly thrust into the spotlight for sports betting operators hoping to salvage some of the revenues lost to COVID-19. Yet, are these ‘niche’ sports just short-term filler for sports betting operators, or should we expect to see them as part of …

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Brandon Walker: How Amelco is using technology to tap into new markets

SBC News Brandon Walker: How Amelco is using technology to tap into new markets

Sports betting systems provider Amelco  boosted its Asian market presence earlier this month after securing a football trading partnership with the legacy operator Hong Kong Jockey Club (HKJC). Brandon Walker, Head of USA at Amelco, spoke to SBC about how the partnership has put them ‘on the map’, what opportunities  could arise as the Asian market matures, whilst also highlighting the …

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HKJC boosts football offering with Amelco deal

SBC News HKJC boosts football offering with Amelco deal

The Hong Kong Jockey Club (HKJC) has strengthened its football trading capabilities after confirming a new partnership with sports betting software and trading services provider, Amelco. Amelco has been supporting the HKJC as part of a new multi-year product and technology enhancement project. The software supplier has agreed to assist the HKJC with the Amelco Trading System (ATS), which forms …

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Tom Mitchell: RISQ – Helping sportsbook platforms to deliver guaranteed margin solutions to clients

SBC News Tom Mitchell: RISQ - Helping sportsbook platforms to deliver guaranteed margin solutions to clients

In partnership with sportsbook platform supplier Amelco, RISQ specialist in betting insurance, risk management and liquidity solutions, has announced the launch of its ‘fixed % trading models’. Allowing betting incumbents the option to operate markets on a fixed % of sports betting turnover over standard GGR models, SBC speaks to RISQ Chief Commercial Officer (CCO) Tom Mitchell on the benefits …

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Amelco inks new agreement with RISQ to deliver new trading functions

SBC News Amelco inks new agreement with RISQ to deliver new trading functions

Sports betting software and trading services provider Amelco has penned a new agreement with RISQ which will see the duo work together to deliver new trading functions to its sportsbook platforms. The feature will give Amelco clients the option to choose ‘a fixed percentage of sports betting turnover rather than the traditional gross gaming revenue-led deals’. Commenting on the deal, …

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Round table – Amelco: The future of sportsbook personalisation

Amelco

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fourth round table participant was Amelco, represented by Trading Director Sam Foulkes. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …

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