BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the third diary of this World Cup series, Aly Lalani is talking about overcoming an unexpected hurdle, as addressing localization based issues threatens to dominate the operator’s build up to Russia …
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World Cup diary – Learning to let go to achieve BetRegal growth
BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the second diary of this World Cup series, Aly Lalani is talking about building up the company’s Malta office and “learning to let go”, as he packs his bags for London. …
Read More »World Cup diary – Breaking the ICE on BetRegal’s plans for Russia
BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the first diary of this new World Cup series, Aly Lalani is talking about the importance of trade shows for a start-up company, as the industry’s annual London meetup draws closer. …
Read More »BetRegal diary: A Christmas list of lessons to drive 2018 success
Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices. In the sixth diary of this series, Lalani is reflecting on the lessons learned from 2017, as the company looks ahead to its first full year with a live product. It’s …
Read More »BetRegal diary – Moving past some of the early frustrations
Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices. In the fifth diary of this series, we are moving towards the present day. It’s the summer of 2017 and the product is live, but there are a …
Read More »BetRegal diary – Turning an idea on a napkin into a competitive igaming product
Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. In the fourth diary of this series, Lalani is back to talk about the challenges of building a functional front end for the product. Having …
Read More »BetRegal diary – Defining our acquisition strategy
Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. After defining the go to market strategy, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. …
Read More »BetRegal diary – Defining our go to market strategy
Former Pinnacle Marketing Director Aly Lalani is one of the drivers behind the launch of BetRegal.com, a new European facing sportsbetting and gaming brand created to provide its customers with the “best possible value” in prices. After creating the brand, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. Having worked …
Read More »BetRegal diary – The genesis of a new bookmaking brand
Former Pinnacle Marketing Director Aly Lalani is one of the key stakeholders behind the launch of BetRegal.com, a new European facing sportsbetting and gaming brand created to provide its customers with the “best possible value” in prices. In a new regular column, Lalani will share his experiences about the challenges of bringing a new brand to the market. After several …
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