Tag Archives: Aly Lalani

Seeking to significantly bolster its online marketing and player acquisition capacities in 2019, low-margin online bookmaker BetRegal (BetRegal.com) has upgraded its affiliate marketing platform provisions with Income Access (Paysafe Group). Updating stakeholders, BetRegal has migrated its entire ‘BetRegalAffiliates’ program to Income Access software, stating that its marketing partners will benefit from improved player tracking, reporting functionalities and optimised campaign variables. Launched in 2017, …

Aly Lalani, Head of Marketing at BetRegal, discusses executing a strategic roadmap for 2018 that had to be ‘realigned considerably’, undertaking a periodic review of performance, and why this practice allows a business to properly facilitate large-scale change. The holiday season. A time of family and friends, fun and celebration and general merriment. Inevitably, the holiday season invokes a sense …

Aly Lalani, Head of Marketing at BetRegal, discusses passing the ‘tipping point’ between repair and replace and ‘biting the bullet’ by migrating to a new software partner. “In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” I have always been a fan of that Warren Buffett saying. Not only is …

Aspire Global has partnered with BetRegal to enrich the operator’s sportsbook offering and strengthen its continued expansion plans. The partnership will see BetRegal utilise an SBTech sports customer interface, which will be run through Aspire Gaming. The migration means BetRegal becomes the first dedicated sports operator to migrate to Aspire Global from another platform, after its departure from EveryMatrix. The …

Aly Lalani, Head of Marketing at BetRegal.com, reflects on his company’s Betting on Sports debut, sharing expertise to the tune of a ‘Latin Beat’ and finding folks with a focus on “getting things done”. It’s now been almost a month since the Betting on Sports conference took place in London, and I thought it would be a good time to …

In some respects, the time has flown by, while other elements of the journey have moved at a snail’s pace. That’s the view of Aly Lalani, Head of Marketing at BetRegal.com, as he reflects on an eventful, yet ultimately rewarding, first year for the new sports betting brand. As I sit here at the beginning of September typing this, I realize …

It was a case of ‘Vive La France’ almost four weeks ago as Mbappe, Pogba and co reigned supreme in Moscow, but how successful was the big event debut for BetRegal? Aly Lalani is back to review BetRegal’s World Cup performance, including competing for punters for whom brand connection means more than price value, and leveraging tournament acquisition to kick …

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the fifth diary of this series, the company’s Head of Marketing Aly Lalani discusses avoiding a simple bonusing strategy, reflecting on the ’cause’ and ‘effect’ of decisions made at brand inception, …

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. I just asked Siri how many days there were until June 14th……66 was her response. That means 66 days until kick off at the 2018 World Cup in Russia. All over the …