Altenar has announced three new sportsbook widgets have been integrated to enhance competitiveness and drive customer engagement. The sportsbook and igaming software supplier has launched Bet Boost, Betting Insights and Bet Mentor in the aim of offering ‘extra layers of insight for seasoned bettors’. It also opens a cross-sell opportunity for customers that have traditionally engaged with online casino to …
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Altenar has boosted its executive team with the appointment of Sam Hill as its new Sales Director. Hill joins the sportsbook and igaming software supplier with almost 15 years’ experience in the industry, with this latest hire ‘encompassing Altenar’s ambition’ to further extend its outreach globally. Starting in the betting industry in 2010, Hill has elevated his career to become …
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Altenar has formed a partnership with CRM marketing platform Optimove to deliver personalised product recommendations via its Opti-X widgets. This deal aims to bolster the sportsbook and iGaming software provider’s footprint globally, enabling a distinctive integration that revolutionises the sportsbook landscape, with room for future development. Charlie Williams, Commercial Director at Altenar, stated: “This partnership is a game-changer for our …
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The establishment of a regulated sports betting market in Brazil has created huge excitement in the industry, but has also left international operators, suppliers and affiliates with a host of questions about the size of the opportunity, how to localise product offerings and the most-effective promotional strategies. To find out some of the answers, we spoke to Altenar’s Americas Regional …
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Altenar has partnered with gaming platform provider Anakatech to support its entry into sports betting across European markets. A sportsbook and igaming software supplier, Altenar will employ its solutions and market insights to deliver a ‘flexible and scalable’ sports betting platform tailored to Anakatech’s customers in Spain and the UK. Vagelis Bairlis, Sales Manager at Altenar, commented: “We are pleased …
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Altenar has partnered with online sports betting and casino operator, Everbet, to bolster its decade-long presence in Bulgaria. The sportsbook and iGaming software supplier has had a strong year of growth in Eastern Europe, and has now been enlisted by recently-launched Everbet to power its sportsbook, as it continues to establish itself in the burgeoning market. Vagelis Bairlis, Sales Manager …
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Altenar has signed a partnership with Bulgaria operator Magic Bet to supply its products for online use. The deal sees the sportsbook and igaming software supplier bolster its position within the Balkans region, following its launch in the market earlier this year, by integrating its technology onto Magic Bet’s platform. Panagiotis Lantzas, Account Manager at Altenar, commented: “Bulgaria is a …
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With this week’s SBC Summit Barcelona being one of the year’s major highlights in the industry calendar, we caught up with Altenar’s Sales Manager, Alejandro Cazorla, to discuss the company’s plans for the event and the regions where Altenar is hoping to establish its footprint. ——– SBC: Altenar’s had plenty of success in the last 12 months when it comes …
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SIS (Sports Information Services) is to integrate its full range of products onto the platform of sportsbook provider Altenar. The new partnership will see 24/7 Live Racing Content, comprising over 76,000 events every year, become the first SIS product made available to Altenar’s network of operators. Andy Kelly, Head of Commercial Partnerships at SIS, commented: “Altenar is making significant headway …
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Altenar has bolstered its range of products within the Italian market in announcing a variety of new tools and features for operators. The Matla-based sportsbook and igaming software provider has described the country as ‘one of the most sought-after European jurisdictions’ – where it has been live for the past four years. Francesco Papallo, Regional Director at Altenar, commented: “We …
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