Tag Archives: Alpha Century

Betting consolidation for Betdaq through fixed-odds sportsbook

sportsbook

Betdaq has fulfilled a “key strategic aim” by launching a fixed-odds sportsbook to complement its 2% exchange and online casino.  The new sportsbook will be backed by a multi-channel marketing campaign that includes PR and social media activities with ex-England footballer Glen Johnson and above the line advertising starring renowned actor Ralph Ineson. The entirely new sportsbook offers a shared …

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Coral continues with ‘Sports Rodstein’ as lead advertising campaign

Coral (GVC Holdings) will continue to use Sports Rodstein as its lead UK advertising campaign, as the bookmaker launches two new TV adverts this weekend. Launched in May last year ahead of the FIFA World Cup, Sports Rodstein was the first campaign developed by Alpha Century as Coral’s new creative marketing agency. The campaign sees Hollywood actor and comedian Danny McBride reprise the …

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Betdaq gets all Alpha launching ‘#ChangingfortheBettor’ TV campaign

Online betting exchange Betdaq (GVC Holdings), has released its latest TV-advertising campaign ‘#ChangingfortheBettor’, developed in partnership with London creative agency Alpha Century. The campaign is fronted by Yorkshire actor Ralph Ineson (The Office, Harry Potter and Game of Thrones) promoting Betdaq’s ‘no-nonsense, permanent commission of just 2% on all sports and all markets’. Officially launched on 20 August, #ChangingfortheBettor will …

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Hollywood Edge… Coral debuts ‘Sports Rodstein’ with Danny McBride

Coral (GVC Holdings) has turned to Hollywood for its new TV ad campaign ‘Sports Rodstein’, as the UK bookmaker seeks to ramp up its World Cup trading activity. ‘Sports Rodstein’ is Coral’s first campaign developed under the guidance of new creative agency Alpha Century London. The campaign introduces Sports Rodstein, the US’ biggest sports fan played by popular Hollywood comedian Danny McBride …

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