Tag Archives: Allsvenskan

Svenska Spel backs grassroots sports with SEK50m donation

Svenska Spel

Swedish gambling operator Svenska Spel has continued its commitment to youth sports across Sweden after donating more than SEK50m (£4m) as part of its Gräsroten initiative.  The donation marks the seventh consecutive year that the operator has supported grassroots sports across the country, with football having received the most money. In total, over half a million Swedes have distributed the …

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Svenska Spel collaborates with SEF to offer integrity lectures

Swedish state-owned gambling operator Svenska Spel has secured a new agreement with Swedish Elite Football (SEF) which will see the duo collaborate in offering education surrounding match-fixing and sport integrity. Svenska Spel and the SEF will deliver a series of lectures at Sweden’s annual youth tournament, The Gothia Cup, which will primarily focus on addressing the dangers of match-fixing and …

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Home Advantage… Kindred pushes responsibility for its new Swedish profile

Kindred Group Plc, one of the first incumbents to secure a  ‘Swedish Gambling Licence’ issued by Lotteriinspektionen has reemphasized that its home market activity will be driven by social responsibility, sustainability and public trust. Approaching the 1 January 2019 launch date for the new Swedish online gambling marketplace, Kindred governance confirms that it will operate its following brands: unibet.se, mariacasino.se, …

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UFC partnership adds muscle to Eleven Sports portfolio

Eleven Sports and UFC have announced a new broadcast partnership for the UK and Ireland starting in January 2019. The deal further expands the global sports provider’s sporting portfolio, with it securing the rights to all 42 live UFC events in 2019, as well as over 150 hours of UFC original and archive programming in a multi-year agreement. As part …

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Unibet secures landmark Swedish Elitfotboll sponsorship promoting responsibility & standards

Ahead of Sweden regulating its online betting market, Stockholm-listed Kindred Group Plc has announced its biggest sports sponsorship to date, confirming that its Unibet brand will become the title sponsor of the Allsvenskan and Superettan leagues, the top two tiers of Swedish professional football. Agreeing to terms with Svensk Elitfotboll, the governing body of the Allsvenskan and Superettan leagues, Kindred governance …

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Swedish football the key for Europe’s top tipster

Swedish punter ‘Zami‘ has just won €10,000 and the title of bettingexpert Tipster of the Year after outperforming  more than 1,500 other tipsters who give their tips for free on bettingexpert.com. How does it feel to win the very first bettingexpert Tipster Of The Year award? It feels great to be the winner of the bettingexpert Tipster of the Year …

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