Tag Archives: Allsvenskan

Betsson avoids Swedish penalty on market violations

Spelinspektionen, Sweden’s gambling inspectorate, has reprimanded Betsson AB for breaching its penalty-based betting market rules on an Allsvenskan football match.  The offence relates to a tie played on 20 May 2021 between Malmö FF and Elfsborg FC, for which the inspectorate was ‘tipped-off’ that Betsson had offered markets violating Spelinspektionen integrity rules. 2020 Gambling Act amendments saw Spelinspektionen ban licensed …

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Kindred nets maximum Allsvenskan exposure for WorldPride 2021 

Kindred Group has demonstrated its support for WorldPride 2021 – a global arts and cultural festival celebrating equality, inclusivity and human rights for all races, genders and sexualities.  For the first time in its history, the WorldPride event (12-22 August) has been co-hosted by the twin cities of Malmö Sweden and Copenhagen Denmark. Kicking off WorldPride celebrations, Kindred’s flagship Unibet …

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Pinnacle lays out high ambitions for Swedish sportsbook return

Pinnacle has relaunched its low margin bookmaker services for the re-regulated Swedish online gambling marketplace, ending its two-year hiatus.     Coinciding with last weekend’s start of the delayed Allsvenskan Swedish football season (14 June), Pinnacle arrived with a “full array of markets”. Recognised as one of the industry’s oldest online sportsbooks (founded in 1998), Pinnacle had secured its Spelinspektionen sports betting …

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Svenska Spel backs grassroots sports with SEK50m donation

Svenska Spel

Swedish gambling operator Svenska Spel has continued its commitment to youth sports across Sweden after donating more than SEK50m (£4m) as part of its Gräsroten initiative.  The donation marks the seventh consecutive year that the operator has supported grassroots sports across the country, with football having received the most money. In total, over half a million Swedes have distributed the …

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Svenska Spel collaborates with SEF to offer integrity lectures

Swedish state-owned gambling operator Svenska Spel has secured a new agreement with Swedish Elite Football (SEF) which will see the duo collaborate in offering education surrounding match-fixing and sport integrity. Svenska Spel and the SEF will deliver a series of lectures at Sweden’s annual youth tournament, The Gothia Cup, which will primarily focus on addressing the dangers of match-fixing and …

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Home Advantage… Kindred pushes responsibility for its new Swedish profile

Kindred Group Plc, one of the first incumbents to secure a  ‘Swedish Gambling Licence’ issued by Lotteriinspektionen has reemphasized that its home market activity will be driven by social responsibility, sustainability and public trust. Approaching the 1 January 2019 launch date for the new Swedish online gambling marketplace, Kindred governance confirms that it will operate its following brands: unibet.se, mariacasino.se, …

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Unibet secures landmark Swedish Elitfotboll sponsorship promoting responsibility & standards

Ahead of Sweden regulating its online betting market, Stockholm-listed Kindred Group Plc has announced its biggest sports sponsorship to date, confirming that its Unibet brand will become the title sponsor of the Allsvenskan and Superettan leagues, the top two tiers of Swedish professional football. Agreeing to terms with Svensk Elitfotboll, the governing body of the Allsvenskan and Superettan leagues, Kindred governance …

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