Tag Archives: ‘AllSported’

Betway has expanded its partnership with racing trading feed provider, AllSported. Initially focusing on enhancing the Super Group-owned operator’s South African horse racing content, followed by the integration of its greyhound product, AllSported’s feed technology has been described as essential in ‘maximising pricing efficiency’ and ‘extending trading windows’. CEO of Betway, Anthony Werkman, stated: “We’re very happy to expand our …

AllSported has signed an agreement with The Racing Partnership, expanding its holdings of international horse racing data rights.  The arrangement will see AllSported carry data for UK and South African horse racing content on its platform, distributed to licensed betting operators.  AllSported aims to improve engagement with customers via front end content, whilst also offering benefits to rights holders by …

Racing Post, Banach and TXODDS’s horseracing solution, AllSported, has been taken private following what is being described as a ‘substantial investment’.  The financial injection in the former three-way venture will be used to support an ‘aggressive’ growth strategy, facilitated by the new ownership that increases agility for the one-stop platform’s product development. Taking full control over its own operations, AllSported …

Novibet has strengthened its marketing in the horse racing sector via an agreement with the Arena Racing Company (ARC), securing sponsorships of two fixtures. As a result of the agreement, Novibet will act as title sponsor of the Park Oaks and Derby Trials races at Lingfield racecourse, taking place on 8 May and broadcast on free-to-air ITV Racing as well …

Greek betting group Novibet will elevate its horseracing market provisions and risk management capacities by integrating the AllSported trading solution across its entire sportsbook digital portfolio (website and app). The bookmaker has agreed to deploy the AllSported racebook as its lead solution for pricing and the risk management of its horseracing markets.    Launched in 2019, AllSported is the customised global …