Tag Archives: Alfabet SAS

William Hill has lauded its newly signed title sponsorship of the three-day Northumberland Plate festival, confirmed in cooperation with the Arena Racing Company (ARC). The agreement will see William Hill benefit from prominent branding displayed around the racecourse, alongside race titles for the Saturday card and other feature races such as the Seaton Delaval Handicap, Hoppings Stakes and Gosforth Park …

William Hill has made the first steps into expanding into the burgeoning South American gambling landscape, building on its acquisition of Alfabet SAS to launch in Colombia. The acquisition of Alfabet was initially conducted in December 2020, in a deal which saw the then Gibraltar and UK-based operator acquire a majority stake in the company which has operated the BetAlfa.co …

William Hill Plc has secured its first South American sportsbook venture after confirming that it has acquired a ‘majority stake’ in Colombian-licensed operator Alfabet SAS. Closing its 2020 trading, the FTSE250 betting group stated that Colombia will be ‘the ninth regulated betting market in which William Hill will have an active presence’. Operating in Colombia since 2018, Alfabet SAS is …