Tag Archives: Alexis Zamboglou

Ladbrokes launches ‘Bettors of Britain’ under new creative guidance of Cravens Newcastle

Ladbrokes (GVC Holdings) has launched its first multi-channel advertising campaign ‘Bettors of Britain’, under the guidance of new creative and brand development agency Cravens Newcastle. In time for the start of World Cup Russia 2018, Ladbrokes debuts ‘Bettors of Britain’ starring iconic British thespian Brian Blessed. “For the World Cup, national treasure and owner of Britain’s biggest voice, Brian Blessed can be seen …

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Hollywood Edge… Coral debuts ‘Sports Rodstein’ with Danny McBride

Coral (GVC Holdings) has turned to Hollywood for its new TV ad campaign ‘Sports Rodstein’, as the UK bookmaker seeks to ramp up its World Cup trading activity. ‘Sports Rodstein’ is Coral’s first campaign developed under the guidance of new creative agency Alpha Century London. The campaign introduces Sports Rodstein, the US’ biggest sports fan played by popular Hollywood comedian Danny McBride …

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At The Races greenlights TV spots announcing Ladbrokes Coral as first advertiser

UK dedicated horseracing channel At The Races has announced that it will allow sports betting brands to advertise on its broadcasts service for the first time. The Sky and Arena Racing co-owned channel makes its advertising announcement, having secured a new partnership with FTSE bookmaker Ladbrokes Coral, which will see its flagship brands appear during commercial advertising breaks. The channel …

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