William Hill has announced that Eric Cantona will head its newly launched marketing and advertising campaign, ‘Who You Got?’. As it makes its debut ahead of the start of the 2023/24 season, Premier League and Manchester United legend Cantona will ‘be at the forefront’ of the above the line (ATL) campaign, as well as its online, digital and social advertising across …
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888 Holdings has tasked Alexis Zamboglou with coordinating its UK and Irish operations, apportioning the veteran betting executive as Managing Director for the two countries. Zamboglou will hold responsibility for 888’s full brand portfolio in the British and Irish markets, including the 888sport, 888casino, William Hill and Mr Green betting and igaming operators. A long-term member of Wiliam Hill and …
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Ladbrokes (GVC Holdings) has launched its first multi-channel advertising campaign ‘Bettors of Britain’, under the guidance of new creative and brand development agency Cravens Newcastle. In time for the start of World Cup Russia 2018, Ladbrokes debuts ‘Bettors of Britain’ starring iconic British thespian Brian Blessed. “For the World Cup, national treasure and owner of Britain’s biggest voice, Brian Blessed can be seen …
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Coral (GVC Holdings) has turned to Hollywood for its new TV ad campaign ‘Sports Rodstein’, as the UK bookmaker seeks to ramp up its World Cup trading activity. ‘Sports Rodstein’ is Coral’s first campaign developed under the guidance of new creative agency Alpha Century London. The campaign introduces Sports Rodstein, the US’ biggest sports fan played by popular Hollywood comedian Danny McBride …
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UK dedicated horseracing channel At The Races has announced that it will allow sports betting brands to advertise on its broadcasts service for the first time. The Sky and Arena Racing co-owned channel makes its advertising announcement, having secured a new partnership with FTSE bookmaker Ladbrokes Coral, which will see its flagship brands appear during commercial advertising breaks. The channel …
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