Tag Archives: Alexey Khobot

Fonbet marketing: Alexey Khobot on promotion in an era of restrictions

marketing

Alexey Khobot, who joined Fonbet shortly after its launch in 1994, created the company’s first software and now develops robots, spoke to SBC about its early approach to marketing and the ways in which legislative restrictions have influenced promotions. Early years – the reasons for no marketing “The company has been around for over 25 years, but only recently started …

Read More »

Fonbet builds betting experience through ‘Alice’ voice assistant

voice assistant - MOSCOW, RUSSIA - NOVEMBER 19, 2018: Konstantin Kruglov, Experimental Products Director at Yandex, speaks during an event to unveil partner devices based on Yandex IO platform. Yandex IO is a development kit that allows integrating Artificial Intelligence (AI) with voice capabilities into consumer electronics, cars and vending machines. Anton Novoderezhkin/TASS

More than 5,000 users every month are now asking ‘Alice’ about current promotions on Fonbet, whose virtual voice assistant has a declared accuracy of about 90%. Alice, the Yandex-developed equivalent of Apple’s Siri, was first launched in 2017 but the Fonbet “skill” was only added in late 2019. It has the answers to thousands of common template questions that help …

Read More »

Alexey Khobot, Fonbet: The importance of live streaming for Russia’s betting market

Khobot

By European standards, the Russia betting industry is just reaching adolescence. Yet for the market’s biggest operators such as Fonbet, whose Russian revenues reached RUB19b (+£200m) in 2019, technology has moved on at speed over the last 10 years. One such example of this technology change is the integration of live sports streams – one of the most frequently mentioned …

Read More »