Tag Archives: Alex Lobov

Adopting a focus on engagement, betting content and data provider BETER has launched an iframe solution with a goal to ‘reinvent’ esports wagering. The company has developed its iframe based on an ‘engagement-oriented’ user interface, featuring an experience designed to emulate popular esports streaming platform Twitch with a betting element.  Promising ‘unmatched quality’ of common esports titles, BETER detailed that …

BETER has integrated on-court table tennis players’ heart rate data into its Setka Cup offering with the aim of strengthening customer engagement and boosting incremental revenue for clients.  In-game monitors are used to track and analyse the heart rate levels of table tennis players competing in the tournament in order to track in-game performance and recovery rates and deliver ‘an …

BETER has enhanced the efootball live streams for its ESportsBattle Tournaments with the addition of heart monitor data. This innovative feature, it believes, could soon become one of the key drivers of revenue growth and customer acquisition for sportsbooks. With the addition of heart monitor data, both players and bettors can make more accurate decisions. The monitors utilise BETER’s proprietary …

The number of sports matches featured in the Setka Cup, which is powered by BETER, has doubled throughout 2021 despite the return of physical sporting events.  Between January and June, the number of sports events covered by the Setka Cup reached 42,281 – almost double the 22,500 recorded in the first six months of 2020. Alex Lobov, BETER’s Chief Product …