The sports betting industry ‘sales house’ Betbazar is now ready for the next 10 years of digital evolution following a recent rebrand. But for a company whose services touch both operator and supplier, where should the product development process start – with the buyer or the seller? Will esports remain a key part of the puzzle in 2022 and beyond? …
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Betbazar announces rebrand and new efootball focus
Betbazar has announced a rebranding of its corporate identity in order to highlight its ‘core values’ and build on trends observed during the UEFA 2020 European Championship and 2021 Copa America tournaments. The rebrand has seen the company – which seeks to capitalise on an ‘outstanding period of growth’ – introduce a new logo with ‘eye-catching bright strip’ in order …
Read More »Efootball: Betbazar talks engagement, retention and this summer’s betting surge
Italy wasn’t the only big winner from Euro 2020, with a stellar performance for Efootball setting the up and coming esports game up for a more prosperous future. Betbazar CEO Alex Iaroshenko talks us through betting trends this summer, keeping players engaged ahead of the new football season and how stadium traffic might influence Efootball numbers. SBC: Now that the …
Read More »Betbazar: Efootball is boosting sportsbook spend at Euro 2020
SBC News caught up with Betbazar CEO Alex Iaroshenko to discuss why the explosion in popularity for Efootball over the last 12 months is only continuing alongside Euro 2020. Iaroshenko explained that the highest engagement with Efootball is coming around the live matches, making it complementary to the tournament schedule for sportsbook operators. He added that while League of Legends …
Read More »Alexandr Iaroshenko, Betbazar: Turning esports growth into retention
Esports grew exponentially during the pandemic with fewer other betting options available, but will it retain its player base as more traditional sports return? Alex Iaroshenko, CEO at Betbazar, helps us deep dive into last year’s esports performance, before suggesting that those operators not yet onboard can still enjoy ‘the rest of the party’. He also covers Counter Strike’s continued …
Read More »Betbazar: Playing a ‘matchmaker’ role for global sportsbooks
Betbazar is fast becoming an ‘industry matchmaker’ finding the right bookmakers for the carefully chosen components of its portfolio. We spoke to the company’s CEO Alex Iaroshenko (pictured) to learn more about its growing role in the market, key contributing suppliers, scouting new opportunities for its global ‘sales house’ and getting involved in the newly regulated Ukrainian market. SBC: Hey …
Read More »Betbazar offers revenue boost with unique sports coverage
More and more gambling operators are turning to Betbazar to boost their product portfolios with unique table tennis and esports content. With many sports events last year wiped out by Covid-19, and those that remained played out with no audience, gambling operators looked to change up their product portfolios to increase player engagement and recover lost revenues. As a result, …
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