Tag Archives: Alan Pepperell

SSG’s Greyhound Smart View racecards remove ‘traditional complexities’

SBC News SSG’s Greyhound Smart View racecards remove ‘traditional complexities’

Spotlight Sports Group (SSG) has released Greyhound Smart View racecards powered by the Racing Post. Described as a cutting-edge addition to the media company’s Smart View portfolio, the racecards build on the success of Horseracing Smart View racecards, released in 2023, and are similarly designed to ‘simplify’ the Greyhound betting experience.  Entain’s Digital Hubs in the UK, totalling 160 locations, …

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Retail betting shops in the UK and Ireland: the future is now

SBC News Retail betting shops in the UK and Ireland: the future is now

Alan Pepperell, Retail Director, Spotlight Sports Group, offers some fascinating insight into the changing face of the UK’s retail betting sector and how the industry is focusing on digitising horse racing in betting shops to make them a destination to enjoy live sports events. The betting shop revolution In the past few decades betting shops have seen several potential threats …

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Spotlight Sports Group unveils Smart View Racecard for deeper audience engagement

SBC News Spotlight Sports Group unveils Smart View Racecard for deeper audience engagement

Spotlight Sports Group (SSG), the dedicated provider of technology, content, and media services for sports betting, has developed a brand new race card powered by the Racing Post. Branded ‘Smart View’, SSG’s new race card aims to transform the traditional approach to racing bettors’ experience with race cards, making it more appealing to new and existing audiences. The new race …

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Racing Post updates shop display to ‘improve customer experience’

SBC News Racing Post updates shop display to ‘improve customer experience’

The Racing Post has updated its interactive retail betting shop display, with the goal of offering a ‘new and improved customer experience’ by redeveloping the interface.  Updated elements include integrated Racing Post proprietary data, content, full form and tipping, covering UK, Irish, South African, Hong Kong, UAE, US and French racing, with data and content from the first two markets …

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Star Sports boosts content coverage with Spotlight Sports

SBC News Star Sports boosts content coverage with Spotlight Sports

Star Sports has announced a new retail content agreement with Spotlight Sports Group, that will see its 18 UK betting shop locations enhanced by the premium content suite of the Racing Post delivering betting news, insights and information.    The Partnership will see Spotlight Sports deliver a daily informative print product that covers upcoming horseracing and football fixtures including insights, racecards …

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Racing Post remains ‘committed to Irish racing’ with Leopardstown renewal

SIS horse racing ireland

The Racing Post and Leopardstown have announced an extension to their partnership, with the outlet providing title sponsorship and race sponsorship of day one of the racecourse’s Christmas Festival. Under the terms of the four-year agreement, day one of the festival will continue to be called Racing Post Day, whilst the feature race of the day will be billed as …

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William Hill updates Racing Post displays to initiate digital transition

SBC News William Hill updates Racing Post displays to initiate digital transition

William Hill has updated its retail betting shop displays, as the operator continues to make the transition from paper to digital signage of Racing Post content. By implementing the Racing Post Digital Betting Shop Display (BSD), the heritage bookmaker aims to provide its customers with UK and Irish horse racing and greyhound information and updates in an ‘interactive’ and ‘easy …

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BoyleSports installs interactive Racing Post displays

SBC News BoyleSports installs interactive Racing Post displays

BoyleSports has begun its transition from a print-to-digital after installing the new interactive Racing Post Digital Betting Shop Display (BSD) at its Drogheda shop.  The digitally-led betting shop will now feature 10 interactive screens that showcase Racing Post horse racing and greyhound data, as well as a number of new screens and self-service betting terminals (SSBTs). Michael Simpkin, Head of …

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Spotlight enhances retail offering with new display screens

SBC News Spotlight enhances retail offering with new display screens

Spotlight Sports Group has announced the launch of a new display screen for betting shops, strengthening its retail product range. The display screens will feature integrated content from the Racing Post, combining the paper’s horse racing, virtual racing and greyhound material with enhanced navigation and zoom functionalities. “We design these products to ensure they cater for all betting shops, regardless …

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Ladbrokes and Coral up in-store digital engagement with Racing Post BSDs

Racing Post BSD

Ladbrokes and Coral have agreed to install the new interactive Racing Post Digital Betting Shop Display (BSD) in eight of their stores across the UK and Ireland. The decision, which Ladbrokes and Coral hope will help create ‘the betting shop of the future’, comes after the operators shift away from print newspapers in store, replacing form sheets with digital displays. …

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