Novamedia BV, the operating company of the Netherlands Postcode Lottery, has confirmed that it will no longer participate in the Dutch KOA online gambling marketplace. Via a statement on its website, Novamedia announced that it had chosen to relinquish its online gambling licence granted by Dutch gambling authority Kansspelautoriteit (KSA). Novamedia Gaming BV independently made the decision to relinquish its …
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Franc Weerwind, the Dutch Minister for Legal Protection, has announced major reforms to betting advertising regulation in the Netherlands, according to local media. Economy and business newspaper Het Financieele Dagblad (FD) reported that sports sponsorship for online games of chance along with ‘untargeted advertising’ of these will be prohibited as by the end of 2025. Under the Minister’s plans, the …
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Chief Marketing Officer at Nederlandse Loterij Arno de Jong has argued that the Dutch lottery’s TOTO brand is ‘alive and kicking’ due to the success of the ‘King TOTO’ campaign. TOTO recently received a Golden Effie award at the Effie Awards Europe 2020 in the Media, Leisure and Entertainment Category as a result of the campaign, garnering further international recognition …
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Tackling Brexit UK politics maybe in the doldrums, however, English football appears stronger than ever. Entering the final stages of the 2018/19 European football season, SBC gets the bookies lowdown in what some are calling an English football renaissance… ___________________ SBC: This season, we are witnessing a thrilling Premier League race, with English teams dominating European tournaments and a …
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From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition takes a look at a unique new partner for West Ham, as well as a fresh obstacle for FIFA. FIFA halts World Cup plans amid UEFA backlash Fifa president, Gianni Infantino’s plans for a new Club …
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PSV Eindhoven has signed online entertainment site Wellbet as the clubs official Asian betting partner. Under the terms of the deal, due to commence on January 1 of next year and run until mid 2020, the bookmaker is to be granted exposure at PSV’s Philips Stadium and usage of the clubs logo in official campaigns. Toon Gerbrands, PSV General Manager, …
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Amsterdam Dutch Eredivisie football club AFC Ajax has confirmed that Asian focused online bookmaker KB88 will serve as its new ‘Asia Betting Partner’ for a period of two seasons. This week, Ajax officials presented KB88 as a new Asian market partner. Ajax, Dutch football’s most historic side, will focus on promoting KB88 channels through its social media assets, with the club’s …
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bet365 has established itself as the king of high odds on over/under and Asian handicap betting as bettingexpert tipsters racked up over 490 winning tips on the Europa League last night. 23.5 per cent of tipsters using Asian Handicaps preferred bet365 last night, with 888sport a close second and Marathonbet in third. However handicap betting was only half as popular …
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