Tag Archives: Aintree Racecourse

Paddy Power becomes headline sponsor of ITV Racing

Irish bookmaker Paddy Power has been announced as the new headline sponsor of ITV Racing, beginning on 1 January 2021. The agreement was negotiated by MediaCom, and includes broadcast, catch up, digital, social, podcast and licensing rights. In addition Flutter Entertainment brands will feature in the ITV Racing App, and Betfair will sponsor ITV Racing’s Saturday morning programme The Opening …

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ITV Racing to host virtual Grand National

Following the cancellation of next week’s Randox Health Grand National due to the ongoing COVID-19 pandemic, ITV Racing has confirmed that it will broadcast a virtual simulation of the race. The race, which will be broadcast at 17:00 on 4 April, will include the 40 runners who would have been most likely to take part using CGI technology and special …

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SG’s OpenBet sees Aintree traffic grow on a “monumental scale”

Betting-based transactions for Scientific Games around last week’s Randox Health Grand National more than doubled that of the world’s leading online retailer on Cyber Monday. The sportsbook platform provider saw more than 37.4 million bets placed throughout the three-day festival, with 14.5 million of those bets placed via Scientific Games’ product suite OpenBet on the showcase Grand National race. Scientific …

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Viewing figures for Grand National rise as Tiger Roll emulates Red Rum feat

This year’s Randox Health Grand National at Aintree Racecourse has continued to grab the attention of the nation, as viewing figures for the ITV-covered race have increased by 12 per cent. The broadcast, fronted by Ed Chamberlin, is reported to have hit figures of 9.6 million at peak viewing time, which is up from the 8.5 million viewers in 2018. …

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