Tag Archives: ai

Trade like a tier 1: Why sportsbooks are switching to LSports’ STM

STM

Bookmakers switching to LSports‘ STM will never have to calculate their odds or margins, and never experience their most painful problem – downtime.  We spoke to Yoav Ziv, VP Sales and Business Development at LSports and LVision.io, to find out more about how the automated trading tool has eliminated ‘tedious’ actions associated with sportsbook management, giving bookmakers the most control …

Read More »

(A)I was wrong: The iGaming content epiphany for All-in Global

translation

Google describes an epiphany as a moment of sudden and great revelation or realisation. It is typically seen as a positive thing, but what if it threatened the entire basis of your company? All-in Global chairman Roy Pedersen was wrestling with such an epiphany before embracing the new future for his company, a combination of artificial intelligence and human editing …

Read More »

Vahan Sahakyan: The three focus areas for AI at Digitain

AI

Vahan Sahakyan, CRM Product Owner at Digitain, writes for SBC News about how the sports betting software provider has been developing the use of artificial intelligence (AI) for “quite a while” – to improve both its internal processes and the customer experiences of its partner network. Currently, we are focused on three main areas: customer insight, CRM and customisation. With …

Read More »

Fonbet builds betting experience through ‘Alice’ voice assistant

voice assistant - MOSCOW, RUSSIA - NOVEMBER 19, 2018: Konstantin Kruglov, Experimental Products Director at Yandex, speaks during an event to unveil partner devices based on Yandex IO platform. Yandex IO is a development kit that allows integrating Artificial Intelligence (AI) with voice capabilities into consumer electronics, cars and vending machines. Anton Novoderezhkin/TASS

More than 5,000 users every month are now asking ‘Alice’ about current promotions on Fonbet, whose virtual voice assistant has a declared accuracy of about 90%. Alice, the Yandex-developed equivalent of Apple’s Siri, was first launched in 2017 but the Fonbet “skill” was only added in late 2019. It has the answers to thousands of common template questions that help …

Read More »

Kim Mouridsen: Combatting problem gambling with automated player profiling

Kim Mouridsen, Professor and Founder of Mindway AI, explains how they are using scientifically based automated player profiling and monitoring to combat problem gambling and better understand player behaviours. SBC: Identifying problem gambling behaviour is getting easier with technology, but how can that translate to effective outreach to customers who may not want to accept that? KM: Problem gambling is …

Read More »

Round table – Betinvest: The future of sportsbook personalisation

Betinvest

Some of the leading suppliers to the sports betting industry have offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Betinvest, represented by its VP of Business Development Valentyn Kyrylenko. SBC: What role does pricing and risk have to play in the …

Read More »

Why Sportradar believes technology and human expertise is key for sports trading

trading

For years, people have been breaking down sports mathematically based on the probabilities of various outcomes. It’s a popular topic amongst fans keen to discuss, engage and predict elements of their favourite sport. Thanks to technology, the ability for bookmakers to serve this interest by providing as many betting markets as possible has become a lot more efficient. As Artificial …

Read More »

Round table – SBTech: The future of sportsbook personalisation

SBTech

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The first round table participant was SBTech, who this week was chosen by Gamesys as platform provider for the new Virgin Bet brand in the UK. The company was …

Read More »

OPTIMA’s Jacob Lopez: Facilitating the immediacy and convenience of mobile betting

OPTIMA - mobile

Optima CEO Jacob Lopez said that the rise of mobile betting has played a major role in the development of its MGS platform, which is now utilised by partners worldwide. OptimaMGS™ is a turn-key high performance gaming platform which allows operators to serve its customers through multiple engagement channels under a single system, using both integrated OPTIMA products as well as …

Read More »

Graham Cooke – Qubit – Straight shooting on AI as a technology and business matter

Artificial intelligence will revolutionise global business, but how should industry stakeholders approach this complex and often misunderstood technology? SBC speaks to Qubit CEO & Co-Founder Graham Cooke on the current context of AI and how to gain inclusive learnings on the subject matter without distractions or disruptions.  Leading Qubit, Cooke has worked and consulted on a number of ‘Tier1’ industry …

Read More »