Patrick Alike and Aluwani Mukhudwana are two of the new dedicated sales managers exploring new opportunities for NSoft in the African market. Both South African Republic (SAR) based Alike and Mukhudwana, who is working out of Nigeria, were added to the company’s team in 2019. “The African emerging market has been in NSoft’s focus for quite some time,” confirmed Ivan …
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Alessandro Fried, CEO of BtoBet, has emphasised how finding the right technology partner is vital for operators who are looking to establish themselves in the African market. Speaking to SBC, Fried looked into the differences between the established markets of Europe and new markets such as Africa whilst also discussing how betting brands risk wasting years attempting to understand the African …
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In Africa, as with most emerging markets for gambling, it’s vital to get a firm handle on the complexities of this partitioned region writes Hmayak Arakelyan, Digitain’s Regional Director for Africa. For any African operators looking to make a sportsbook leap with a digital upgrade, or simply get started in a fast-moving marketplace, the most fundamental decision has to be selecting the …
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The pursuit of the perfect payout process for a gaming operator can “stutter” if the payment service provider (PSP) struggles to adapt to new markets. That’s according to Paloma González Mascaraque, Head of Payments at BetConstruct, who joined a panel on ‘Payments in emerging markets’ at this year’s PaymentExpert Forum (18 September) – held as part of the Betting on …
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1xBet has reacted to customer demand by moving a growing set of political betting markets to a different section of its B2C website. The new section of the website, said the company, was prioritised after users showed particular interest in the political betting markets on offer, while the layout has been “designed to be as informative and user-friendly as possible”. …
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Having passed the five criteria against which it assesses new target markets, Betinvest is ready to make its move in Nigeria – by far Africa’s most populous country. However, while upwards of $5 million is spent on sports betting each day, the market is still under-prepared on the online side – only 46 per cent are mobile internet users despite recent …
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Bolstering its commercial capacity, industry omnichannel systems provider Digitain has confirmed the opening of a new UK regional office in Sheffield. Recently appointed Head of International Business Development Simon Westbury will head up the Sheffield hub, which will provide ‘localised client-facing and account-management services’ supporting Digitain’s international growth plans. In its update, Digitain confirms that it has begun to …
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Starting in Egypt this week, the Africa Cup of Nations (AFCON) will take place in Europe’s summer for the first time, having been moved from its traditional January/February slot. We caught up with Will Westcott, Head of Business Development – Africa at Betgenius, to discuss what impact this change might have on African sportsbooks, what betting behaviour to expect across …
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STM Gaming, the first partner of the ‘White Label Certification Program’ from BtoBet, has struck the latest in a series of African-based partnerships with Ugandan operator Innobet. Operators across Uganda, Kenya, Nigeria, Tanzania, Chad, Guinea and Namibia, amongst other countries, are going live this year through “a lite and simplified version” of the BtoBet igaming platform. Innobet will provide its players …
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African countries combine to form an “interesting betting market” that is marked by an “exponential growth” in technology, according to a new industry report from BtoBet. ‘Francophone Handbook: Augmenting user experience through tailored content‘, provides operators with essential data and statistics for the region’s 26 countries in regards to internet and smartphone penetration, mobile internet usage, the local population’s access …
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