Fast Track has partnered with Betsson Group to roll out an automated engagement strategy for its Betsafe Kenya brand. Through the agreement, Betsafe Kenya will “take advantage of the flexible segmentation model” which will help shape detailed segments based on player value, activity and preferences. Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We ensure that every instance of …
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NSoft will supply Oudrew-Man Betting with its sports betting platform, Seven, after striking a new deal which will drive further growth for the Namibian betting operator. Through the partnership, NSoft’s Seven platform will ensure further easy expansion of the operator’s business across multiple channels. The platform is a collection of modules, applications, and APIs that serve as a “base layer …
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Africa has been widely touted as the next land of opportunity for the igaming industry, according to Slotegrator, who points to advancements in technology, economic expansion and mobile penetration as three key drivers for growth across the region. Africa offers a unique set of conditions that is likely to result in a rapid expansion of the online gambling industry in …
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Technology in the lottery sector was among the key talking points at this week’s SBC Digital – Africa, with Dhrupal Amin – Non-Executive Director of GameCover – emphasising that the right software is ‘critical’ to make lotto ‘easy to play’. Taking part in the BetConstruct-sponsored panel titled ‘A Lottery of Trust’, Amin was joined by Neil Jasper (Consultant at Tenica …
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Writing for SBC News, Mark Schmidt – Director of Sales for Africa at Pronet Gaming – looks at what the future holds for the mobile gaming experience in the region, including the spread of 5G and how it opens more possibilities around live streaming. In a world that is increasingly connected, there is a rising demand for ever-quicker mobile internet …
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“Virtual sports is not like a slot game. You can’t just integrate it and let it go. You have to adapt, change according to what the market needs and work on a daily basis.” That was an appeal by Golden Race CEO Martin Wachter to delegates at the SBC Digital Summit Africa, where he joined a panel on ‘Enhancing the …
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Digitain has set about providing the ‘world’s sportsbook’ to operators in Europe, America, Africa and Asia, regardless of the size or relative maturity of the regional markets. It is perhaps best known for its work in ‘developing’ markets, where the challenges are quite different to years gone by. Feliciana Cannillo, Deputy CEO at Digitain, explains why times of porting – …
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Leading Tanzania online bookmaker PrincessBet has upgraded its sportsbook platform and player engagement capacities by utilising Pronet Gaming’s end-to-end fully customisable solution. Operating in Tanzania since 2016, PrincessBet is recognised as one of East African market’s most trusted and best-valued bookmakers, who sanctioned an upgrade of platform UI/UX provisions improving onsite engagement with its customers. Partnering with Pronet, PrincessBet has …
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The online betting and gaming industry in Africa is garnering a lot of attention from major operators, both locally and internationally. However, with a widespread improvement from a technological perspective, and a wider regulatory imprint legalising the iGaming industry, many experts consider the continent’s Eastern region as having the most potential. TO DOWNLOAD BTOBET’S ‘EAST AFRICA BETTING REPORT’, CLICK HERE.
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Dominik Beier, Group CEO of DACH markets legacy sportsbook Interwetten has spoken to SBC on his firm’s African market ambitions, which will launch imminently within Nigeria. Prior to global betting’s COVID-19 disruption, Interwetten’s executive team had announced that the sportsbook had secured a ‘national licence’ from Nigeria’s Lottery Regulatory Commission (LRC). The announcement sees Beier undertake a key strategic leadership …
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