Betting Gods provides a network for a host of sports betting tipsters, allowing punters to choose between a variety of both free and premium options when looking to get informed on the latest betting markets. The upcoming World Cup will undoubtedly provide an unrivalled opportunity for Betting Gods to grow its audience, as new punters are aiming to become informed …
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Jesper Søgaard – Better Collective – Bringing our industry beyond the screen at LAC
The affiliate sector has been shaken up by a growing wave of consolidation, combined with increased regulatory responsibilities and levels of compliance placed on affiliates. Ahead of the London Affiliate Conference (LAC), we caught up with Better Collective CEO Jesper Søgaard to discuss the state of the market, along with the importance of industry gatherings, and what he thinks will …
Read More »Betting.net: Expanding to satisfy the desires of the punter
The expansion of sportsbooks has meant that the offering provided by tipster and affiliate sites has also widened and become more informative with a greater emphasis on detail and statistical data. Menghan Fu, Betting.net’s Operations Manager spoke to SBC about how supplying a wide range of content to advise the punter is something that has always been a foremost priority …
Read More »#boscon2017: Sky Bet CEO Richard Flint suggests ASA rulings were ‘last straw’
Speaking at last week’s Betting on Sports 2017, Sky Betting & Gaming CEO Richard Flint said that his company “had to act” after recent rulings by the UK Advertising Standards Authority (ASA). The rulings, which led to Sky Bet closing its affiliate hub, deemed that an affiliate partner of the operator had used dubious adverts which promoted the idea that ‘gambling …
Read More »Exploring the possibility of affiliate licensing at #boscon2017
The future of affiliates has drawn a great deal of attention from the gambling industry in recent weeks, it’s something that caused Sky Bet CEO Richard Flint to question ‘how the system could carry on?’ With a whole host of industry experts discussing what the future holds for affiliates at the Betting on Sports 2017 conference, an idea that was consistently …
Read More »Affiliates a hot topic at #boscon2017
After Sky’s controversial decision to terminate its affiliate programme, it’s unsurprising that the subject of affiliates was discussed in great depth at this year’s Betting on Sports conference. Jesper Soegaard, CEO, Better Collective described Sky Bet’s decision as a ‘big move, that they could have handled better.’ Soegaard added that: “Cooperation between operators and affiliates is something we need to tie …
Read More »Sky Bet’s Affiliate Hub closure due to ‘increasingly tough enforcement stances’
Sky Bet’s decision to close its affiliate hub has been the hot topic of the week in online betting and gaming and it’s one which will get great scrutiny at next week’s Betting on Sports Conference. The closure of Sky’s affiliate programme has the potential to send ripples throughout the industry on several levels, which is why the issue will …
Read More »XL Media’s Ory Weihs addresses the new business landscape for affiliates at #boscon2017
A quartet of ‘Super Affiliates’ will be at Betting on Sports 2017 to discuss how the affiliate sector has become a primary gatekeeper for operators seeking new business. The day one ‘Leaders in Betting’ track session at #boscon2017 features four experts in ‘Navigating the new business landscape’, from XL Media CEO Ory Weihs to Better Collective CEO Jesper Soegaard, Clever …
Read More »Bookies.com’s Matthew Glazier – The relationship between operators and affiliates #boscon2017
Ahead of Betting on Sports 2017 (12-15 September), Bookies.com Managing Director Matthew Glazier, part of the ‘Super Affiliates’ session at next month’s event, spoke to SBC News about what he’s looking forward to at #boscon2017, where betting can work together more closely with sport and what sports partnership has stood out over the last 12 months. SBC: Why is it …
Read More »UKGC gets tough on Advertising standards fining BGO £300,000 for misleading affiliate promotions
Updating the market, the UK Gambling Commission (UKGC) has warned industry stakeholders that its body will not tolerate advertising falling ‘foul of social responsibility rules or deceiving consumers’. Stating its intent to improve industry advertising and promotional standards, the UKGC has imposed a £300,000 penalty on igaming operator BGO Entertainment Ltd (BGO) for misleading advertising on its own portal and …
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