Gone are the days when affiliates could build a review page for a gambling product, apply some SEO and sit back in anticipation of their audience. That’s the view of Ellen Learmonth, who manages the affiliate program for Golden Euro Affiliates (a partner of Safe Affiliate Programs). Just a few months after sharing her concerns over the “unusual relationship” between …
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Oddspedia has concluded an 18-month project to relaunch its flagship odds comparison portal in “good time” for the return of major global sports events from COVID-19 disruption. Originally launched in 2014, the revamped online portal – localised to languages including German, Portuguese, Spanish and Italian, as well as English – went live on 4 August, less than two weeks before …
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Betsson Group has confirmed that it has launched a newly designed website for Betsson Group Affiliates which will support customer experience. The goal for the new site, according to Betsson, is to provide its visitors with an ‘easier way to learn’ about the company. In addition, it aims to offer further education on how customers can browse information based on …
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Trust and integrity between an affiliate and a sports betting or gaming operator has always been a hot topic. This is based on an unusual relationship between the two partners, where the operator holds the key to any affiliate earnings as the affiliate business is a “deliver first” get paid after operation. Ellen Learmonth, who manages the affiliate program for …
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In response to the Spanish Government’s fast-tracking online gambling advertising restrictions, marketing compliance specialist Rightlander has launched a new ‘Fast Track’ bonus tracking report. On 3 April 2020, the Spanish Government approved urgent measures to limit the advertising of games of chance and online gambling on all marketing channels during the “State of Alarm” caused by COVID-19. Since the introduction of …
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Having secured a licence from the Malta Gaming Authority, igaming operator Campeón Gaming Partners has set about adding four new gaming brands in the second half of 2019, as well as finalising the deals of new licensed operations for both Sweden and the UK. We caught up with Marinos Shiapanis – the firm’s Co-Founder and CMO – to discuss the …
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Blockchain-based BETR has backed up the recent release of its sportsbook app – BETROdds – by launching a new version of its smart contract featuring BETR Affiliates. This new development, designed to encourage wider use of the BETR token, has made it possible to tag BETR wallets introduced by affiliates. It enables affiliate commissions to be paid instantly from the …
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As a betting product, golf has grown exponentially in recent times and with the Ryder Cup nearing, there is no better time for betting operators to maximise the drive of the sport. Ahead of the eagerly anticipated start of the tournament, SBC spoke to Mike Murphy from OnlineBettingSites.com about how affiliates and sportsbook operators can work together to take advantage …
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Coming into force on 31 October 2018, the UK Gambling Commission (UKGC) has outlined that strengthened sanctions against gambling companies that break advertising rules or breach consumer law. The new regulations come after the UKGC went through an open consultation period and are the latest step as the industry trade body looks to implement its vision for the market, with …
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Speaking at this year’s Betting on Football conference, Parimatch CEO Sergey Portnov spoke about his company’s “wild” decision to move into the Tanzanian sports betting market. Just over a month on, Portnov gave SBC News readers some further insight into why he chose to enter a country that is not yet ready to fully embrace the phenomenon of online betting, why …
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