Tag Archives: Affiliate Leaders

“Competition for new player acquisition is greater than ever before and the challenge is for affiliates to prove their they remain the most cost-efficient means of providing them.” SBC’s Affiliate Leaders engaged in a discussion with Andrew Garven, Head of Marketing at Covers, leading up to his upcoming speaking engagement at SBC Summit North America this May. The conversation delved …

As sports bettors continue to become more sophisticated and have more and more  player-focused resources at their disposal, the need to foster acquisition and player loyalty through seamless customer journeys and unparalleled customer service is proving paramount.  SBC’s Affiliate Leaders recently sat down with Cassie Brickman, CEO of Betting Hero, ahead of her appearance at the Canadian Gaming Summit. Discussions …

SBC’s Affiliate Leaders recently engaged in a discussion with Leanne Muleba, Chief Operating Officer of Matching Visions, in anticipation of her upcoming role as a speaker at the CasinoBeats Summit in May. Muleba delved into the mechanics of affiliate networks, underscoring their advantages for both smaller to medium-sized affiliates and well-established industry players. Muleba advocates alternative strategies for traffic monetisation …

We often stress the value of customer loyalty, especially from the standpoint of operators. Yet, as our interviewee astutely notes, there are times when ‘it’s essential not to be exclusively loyal to any one sportsbook.’ “Where you place your bets can be just as crucial as who you bet on.” That’s why Gator Wager aggregates real-time odds from major operators …

The effectiveness of affiliate-operator partnerships relies on numerous factors. These include the potency of the affiliate brand, their commitment to developing top-quality content, and their bold strategies for customer acquisition. Whether the strategy builds on the implementation of new technologies, exploration of diverse player acquisition tactics, or a forward-thinking approach to commission models, the goal remains the same – ensuring …

Affiliates play a core role in interconnecting the global betting and gaming sector, the importance of which will be on full display at the SBC Summit Barcelona in September this year. Sharing his own experience of the gaming affiliate space and how it can navigate the challenges ahead, SBC’s Senior Affiliate Relationship Manager Julian Pitts broke down what he believes …