It wasn’t long before the gap left by SportPesa in Kenya was filled by a number of international sites that look set to dominate the country’s betting landscape, writes Adam Grimshaw, who manages Leadstar Media affiliate brand BetBlazers.com. With the Kenyan-born betting site SportPesa barred from trading in the country since a dispute with the government and the Betting Control …
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Betsson places ‘market responsibilities’ at the forefront of Betsafe Kenya launch
Betsson AB has launched its first African market sportsbook property ‘Betsafe Kenya’, pledging the deepest commitment to promoting safer gambling participation amongst customers. This summer, the Stockholm-operator announced its intentions to launch a Kenyan subsidiary by partnering with Kenya Betting Control Board (BCLB) licence holder Bet High Ltd. Forming a strategic partnership, Betsson has commissioned Bet High to operate Betsafe …
Read More »Betsson sees strong prospects in disrupted Kenya
Betsson AB has confirmed its intention to enter the Kenyan sports betting marketplace after starting a joint venture with Bet High Ltd. Yesterday, Kenyan media reported that Betsson’s flagship sportsbook subsidiary Betsafe had replaced blacklisted SportPesa as shirt sponsor of KPL football clubs Gor Mahia and AFC Leopards. Betsafe is yet to register its Kenya Betting Control Board (BCLB) licence. …
Read More »How Kenya’s gambling tax hike could affect its economy
In June 2017, Kenya’s president Uhuru Kenyatta signed into law a 35% tax on all gambling revenue from the country’s lotteries, betting operators, online sportsbooks, and similar. This rate is now one of the highest in the world, and is in addition to a 30% corporate tax operators must also pay. The new rate is a major increase from the …
Read More »SportPesa blackout hurts Kenyan Football funding
The Football Kenya Federation (FKF) faces a funding crisis as bookmaker SportPesa has terminated all Kenyan sports sponsorships, due to the government upholding its 35% blanket tax charge on betting and lottery services. This January, the Kenyan TNA government will move to implement its much protested 35% industry tax hike, which has been deemed as ‘unworkable’ by Kenya pro-betting stakeholders. …
Read More »Unworkable 35% gambling tax sees Sportpesa suspend all Kenyan sports sponsorships
Kenyan sports betting operator Sportpesa has announced that it will end all forms of sponsorship with national sports clubs and bodies, as the operator deems Kenya’s 35% betting/gambling tax to be unworkable. This weekend Sportpesa CEO Ronald Karauri detailed to Kenya news sources, that his firm would suspend all sponsorships with sports stakeholders from January. Speaking to local press, Karauri …
Read More »SportPesa signs shirt sponsorship deal with Hull City
It has been revealed that SportPesa, a bookmaker based in Kenya, has signed a three year deal with Hull City to become the club’s new official shirt sponsor. The agreement is said to be the most lucrative in the Tigers’ history and it’s also a clear signal of intent from the bookmaker. Simon King, Commercial Manager at Hull City Tigers, …
Read More »SportPesa announces sponsorship of AFC Leopards
In a conference held yesterday sports betting operator SportPesa was announced as the official shirt sponsor of Kenyan club AFC Leopards in a five year deal. The ceremony was attended by SportPesa CEO Ronald Karauri, Football Kenya Federation President Nick Mwendwa, Leopards Co-Chairman Dan Mule and a host of former players amongst others including Kenyan footballing legend Joe Kadenge. The Nairobi side …
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