Tag Archives: advertising

Gambling industry tightens advertising code

The gambling industry has tightened up its advertising code in an effort to strengthen its social responsibility performance. These changes follow work undertaken by the Industry Group for Responsible Gambling (IGRG) as part of a wider review commissioned in 2014 by the then Secretary of State at DCMS into all aspects of gambling advertising. The improvements to be made include: …

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Hanging tough: how the ASA plans to regulate gambling ads

Scott Longley, editorial director at Regulus Insights, takes a look at the recent ASA report in to gambling advertising and finds plenty in there to concern the industry. If there is some good news for the UK’s gambling companies from the Advertising Standards Authority (ASA) review into gambling advertising published late last week, it is that the market research undertaken …

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Not a game of passing the buck but definitely more to play for – the Senet Group

Gambling Consultant Steve Donoughue takes a look at the attempt of bookmakers to replicate the alcohol industry’s Portman Group. Yesterday saw the launch of the Senet Group by the big 3 Bookmakers and Irish upstart Paddy Power. For those of you who missed it, which is odd because it got some good news coverage, the Senet Group will be an …

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‘Own goal’ ad is no such thing

There’s a certain distaste at the glee with which people are proclaiming that the The National Council on Problem Gambling in Singapore has scored an ‘own goal’ because its advertisements across the World Cup have ‘tipped’ Germany to win.  The advert features lots of children discussing who they want to win the tournament, with the kicker at the end being …

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ASA clears gambling adverts… this time

The Advertising Standards Authority (ASA) has reversed the trend to sanction the advertising of gambling operators in its latest round of adjudications, with both SkyBet and Channel 5 cleared of breaching advertising guidelines. Thirteen complainants has challenged whether gambling ads were inappropriately scheduled around a programme which highlighted the problems that online gambling could cause. Channel 5’s “My Spiral into …

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Shake up in planning laws for betting shops

Gambling firms who want to open up new betting shops on the high street may find they are stopped from doing so under new plans to give local authorities more control over the make-up of their high streets. Bookies who want to open new shops will have to submit a planning application and local councils will be able to refuse …

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Ministerial statement: Betting shops and gambling

Minister for gambling Helen Grant MP has made this statement to Parliament: “The 2005 Gambling Act was introduced by the then Government with the aim of liberalising the gambling market in Great Britain. Nearly seven years on from the Act’s implementation, the gambling industry has developed in innovative ways, with new products now marketed and made available on a greater …

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Social Ad Group’s Oliver Southgate on reaching your audience

Start-up business The Social Ad Group takes social media content produced by sports journalists and pundits, and looks for outcomes from a sports betting angle, giving users the chance to bet on people’s insider knowledge, hints and tips. The firm recently won Best use of Technology by a Bookmaker or Gaming Company at the Sports Technology Awards. Chief Technology Officer …

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Mark Davies Camberton: gambling industry has fallen behind the curve

Ahead of the Betting on Football Conference – 8th of May Stamford Bridge, Team SBC catches up with Mark Davies of Camberton Public Relations to discuss marketing context and brand management ahead of new legislation for igaming and sports betting operators. Mark Davies is an expert at gaming and sports betting public relations, corporate communications, reputation management and stakeholder management. …

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ASA warns Paddy Power over future ad campaigns

Paddy Power has been warned over its future conduct by the Advertising Standards Authority (ASA) following its investigation into the bookmaker’s newspaper advert in The Sun on Sunday around the Oscar Pistorius trial. The advert, which offered ‘money back if he walks’, promoted a market on whether the South African Olympian would be found guilty or not of the accusation …

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